Senior Internal Communications Manager, People

Coinbase
United States
RemoteCareer-pivot friendly

Who this role is best for

Aimed at senior communications professionals with strategic and product marketing experience who can thrive in a remote-first but high-intensity environment requiring collaboration with C-suite leaders and cross-functional teams.

Best fit for

  • Candidates with 10+ years of experience in internal communications and a track record of influencing senior leaders on complex messaging.
    — “10+ years in internal communications, strategic communications, change communications, or product marketing, with proven experience advising C-suite or VP-level leaders on complex, high-stakes messaging.
  • Candidates with expertise in translating People programs into clear value propositions and aligning with company-wide narratives.
    — “Write and edit range of content, including CPO comms, town hall scripts, company announcements, and FAQs, translating People programming into clear value propositions for Coinbase leaders and employees.

Things to consider

  • Quarterly in-person 'surges' may require travel despite the remote-first work arrangement.
    — “remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges”.
  • The role demands a high level of coordination with cross-functional teams and the broader Internal Communications team.
    — “Coordinate with broader Internal Communications team and cross-functional partners to ensure People messaging is well-timed and aligned with the company narrative.

How to stand out

  • Highlight your ability to build and scale communication infrastructure with measurable impact.
    — “Experience building scalable communications processes, systems, and measurement frameworks from scratch.
  • Showcase your strategic communication work with C-suite leaders, especially around high-stakes organizational changes.
    — “Advising the CPO and senior People leaders on high-stakes moments, including org changes, policy shifts, leadership transitions, and other high-stakes announcements.
  • Emphasize your use of generative AI in improving workflow efficiency and quality of communications.
    — “Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • build communications strategy for People Success team
  • advise CPO on high-stakes moments
  • create scalable communications infrastructure
Typical background
internal-communicationsstrategic-communicationsproduct-marketing

Skills & requirements

Required

Internal-communicationsStrategic-planningContent-creationProject-management

Preferred

AIProduct-marketingChange-management

Stack & domain

Internal CommunicationsCommunications StrategyExecutive ContentCommunications InfrastructureAi-enabled WorkflowsStrategic ThinkingMotivationAdvisingWritingEditingNarrative DevelopmentExecutive PresenceInterpersonal EffectivenessInfluenceTrust BuildingManagementCoordinationData AnalysisMeasurementPeople StrategyProduct MarketingCompany-wide RolloutsEmployee EngagementLeadership TransitionsPolicy ShiftsOrganizational ChangesHigh-stakes Announcements

About the role

Original posting from Coinbase

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

Coinbase is looking for a strategic, motivated communications leader to serve as the Internal Communications partner for our People Success team. With a new Chief People Officer building the next chapter of our people strategy, this role will shape how that vision reaches every employee through clear, well-timed, and compelling communications.

What you’ll do: 

Serve as dedicated Internal Communications partner to the People Success team, owning communications strategy for People programs and company-wide rollouts with a business-first, product marketing orientation.

Advise the CPO and senior People leaders on high-stakes moments, including org changes, policy shifts, leadership transitions, and other high-stakes announcements, crafting messaging that is clear, human, and builds trust

Own internal communications for the People Success Team itself, including monthly town halls, leadership communications, and other resources that build team awareness, alignment, and culture.

Write and edit range of content, including CPO comms, town hall scripts, company announcements, and FAQs, translating People programming into clear value propositions for Coinbase leaders and employees.

Build scalable communications infrastructure, including editorial calendars, playbooks, measurement frameworks, and rhythms that support a growing People organization.

Coordinate with broader Internal Communications team and cross-functional partners to ensure People messaging is well-timed and aligned with the company narrative.

Build mature communications infrastructure and use data, employee insights, and AI-enabled workflows to measure impact, scale work, and continuously improve 

Required Skills and Experience:

10+ years in internal communications, strategic communications, change communications, or product marketing, with proven experience advising C-suite or VP-level leaders on complex, high-stakes messaging.

Proven track record producing executive-level content that drove measurable engagement or adoption outcomes, with strong writing, editing, and narrative development skills.

Executive presence and interpersonal effectiveness, with the confidence to push back, influence decisions, and build trust quickly with senior leaders.

Demonstrated ability to manage a broad portfolio of concurrent initiatives across multiple senior stakeholders while maintaining a coordinated, clear communications strategy.

Experience building scalable communications processes, systems, and measurement frameworks from scratch.

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job ID: P77829

#LI-Remote

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). 

Annual base salary range (excluding equity and bonus):$205,785—$242,100 USD

Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.

Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.

Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

Source: Coinbase careers

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