Strong fit for candidates who build cultural narratives and manage influencer ecosystems in the EMEA region.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Matchgroup via Lever
Tinder exists to help people meet, connect and create a spark. After 13 years of leadership in the dating industry, culture is what keeps that mission relevant to each new generation of daters. Product is central to this shift. Every new feature is a chance to tell a human story about how people connect, and culture is where those stories land.
To make that shift real, we’re bringing our Tinder MarComms regional EMEA strategy together: one unified in-country team in each key market and one regional structure. Communications now sits within Marketing, so both work toward the same KPIs and growth objectives.
The Integrated MarComms role is where culture meets brand relevance, with one holistic objective: driving MAU growth. Social Media is the true D2C MarComms engine for Tinder, and creator and influencer led activations play a central role in driving registrations, reactivations and cultural relevance.
The regional MarComms team owns the full paid, earned and owned media cycle across key markets. The Integrated MarComms Senior Manager leads the earned and influence dimension of that ecosystem, with a strong influence on owned social channels and brand partnership storytelling.
The role reports to the Director of Marketing of France & Benelux. It works in a matrix with the Snr. Director of Social Media, Snr. Manager of Brand Partnerships, and closely with the Global Comms team.
Key Responsibilities:
- Creator & Influencer Ecosystem Engagement
- Build and nurture a diverse network of community voices: creators, influencers, podcast hosts, cultural commentators and community leaders.
- Develop collaborations rooted in a strong audience insight and shared creative idea, giving partners a meaningful role beyond content distribution.
- Work closely with social, influence and brand partnership teams to connect local opportunities with broader brand priorities.
- Create opportunities for audiences to participate and share their own stories, turning campaigns into conversations that extend beyond launch.
- Social-First Integrated MarComms Strategy
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Translate market priorities into integrated MarComms plans for France & Benelux, in close partnership with the market lead, marketing manager and EMEA teams.
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Develop compelling creative ideas with the potential to travel across paid, owned and earned channels, giving each channel a clear role in building relevance, consideration and action.
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Build strategies around how Gen Z discovers, shares and participates in culture, across various formats, creators, podcasts, digital communities and emerging platforms.
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Help raise the creative and strategic standard of Tinder’s organic social channels, building distinctive formats and stories that audiences want to be part of.
- Creating Cultural Narratives for Gen Z
- Turn audience insights, cultural tensions and dating behaviours into locally relevant narratives that strengthen Tinder’s role in modern dating, particularly among young women.
- Make product innovation meaningful through human stories and creative experiences that show how Tinder helps people meet, connect and create a spark.
- Broaden the representation of dating success to reflect the connections, experiences and stories Gen Z values, building a more positive and credible perception of Tinder.
- Anticipate cultural moments and emerging conversations, using data, cultural understanding and creative judgment to identify where the brand can make a meaningful contribution.
- Own a quarterly and annual activation calendar, balancing planned campaigns with timely opportunities, and contribute local insights and ideas to EMEA initiatives.
- Earned Impact & Measurement
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Connect MarComms activity to clear objectives, supporting registrations and reactivations as contributions to the overarching goal of MAU growth.
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Own measurement of earned and social impact, including share of conversation, message uptake, sentiment and meaningful engagement, moving beyond coverage volume and impressions.
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Partner with Insights and Analytics to assess contributions to brand consideration, trust, relevance and perceptions of the dating experiences Tinder enables.
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Use results to sharpen creative choices, improve distribution and recommend where to scale, adapt or stop activity.
- End-to-End Campaign & Agency Management
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Own campaigns from brief to launch to wrap-up in France & Benelux, making sure paid, owned and earned moments work as one story.
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Brief, steer and hold agency partners to the bar on creative quality, timelines and budgets, so their work feeds the integrated plan.
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Keep workflows with EMEA and Global teams clear, so local executions stay on brand and on time.
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Coordinate crisis and issue management with Comms leadership, anticipating sensitive topics and keeping responses fast, aligned and on brand.
As part of our team, you'll enjoy:
The hustle of a startup with the impact of a global business
Tremendous opportunity to solve some of the industry’s most exciting problems
Working with an extraordinary team of smart, creative, fun and highly motivated people
Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#Tinder
Source: Matchgroup careers (Lever)