Senior Marketing Analytics Manager

Duolingo
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have experience in digital marketing analytics and can bridge data science with marketing strategy.

Best fit for

  • Candidates with a background in digital campaign analytics and a strong grasp of data visualization tools like Tableau
    — “build intuitive and readable dashboards using visualization tools (e.g., Tableau)
  • Individuals who have worked on optimizing app install campaigns and translating data into actionable strategies
    — “Hands-on experience running and optimizing digital app install campaigns

Things to consider

  • This role requires physical presence in the New York office, which may limit remote flexibility
    — “Able to work in our New York office
  • The position may require adapting to evolving metrics and KPI frameworks
    — “a thought partner in defining marketing key performance indicators

How to stand out

  • Highlight your ability to synthesize complex data into clear, strategic insights for marketing decisions
    — “Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Showcase projects where you optimized digital campaigns using SQL and statistical software
    — “Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Emphasize your experience in cross-functional collaboration, especially with data science and marketing tech teams
    — “Partner with our data science team to better understand our new user cohorts and user behaviors
  • Demonstrate your ability to prototype and influence backend data design in marketing tech systems
    — “influence and prototype backend data design
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Creating data-driven insights about marketing campaigns
  • Developing new approaches to grow user base
Typical background
Marketing analytics experienceData science background

Skills & requirements

Required

Marketing AnalyticsData AnalysisSQLData VisualizationCampaign Optimization

Preferred

AIMachine Learning

Stack & domain

SQLData Visualization ToolsProblem-solvingCommunicationMarketing AnalyticsData Science

About the role

Original posting from Duolingo

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

About the role...

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.

🧠  You will...

Create data-driven insights about the impact of our global performance marketing campaigns

Develop new approaches to grow our user base through data-driven marketing optimization

Partner with our data science team to better understand our new user cohorts and user behaviors

Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics

Mold data from multiple sources to answer key strategic marketing questions

Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights

Bridge analytics and marketing, speaking both languages

✅  You have...

Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field

Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions

Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action

Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases

Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation

Demonstrated strong intellectual curiosity

Able to work in our New York office

⭐  Exceptional candidates will have...

Hands-on experience running and optimizing digital app install campaigns

Expertise working with R, Python, or  other statistical software

An impressive Duolingo XP or streak!

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: $154,700—$209,300 USDBenefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.

Job Alerts: Sign up for job alerts here.

Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Source: Duolingo careers

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