Senior Product Marketing Director - Finance Solutions

Uipath
Connecticut +1 more
RemoteCareer-pivot friendly

Who this role is best for

A natural match if you have SaaS product marketing experience in finance or procurement domains and can articulate automation solutions in business outcomes. The role offers remote flexibility in specific US locations and emphasizes collaboration across multiple teams.

Best fit for

  • Candidates with SaaS product marketing experience in finance or procurement domains and a focus on business outcomes
    — “SaaS product marketing for finance, procurement, or order-to-cash software”
  • Individuals who can translate technical automation into finance KPIs like DSO and cost per invoice
    — “presenting UiPath as the layer that orchestrates work across their existing systems rather than replacing them”
  • Candidates who have experience working with ERP systems and can explain automation in terms of business outcomes
    — “how they integrate with ERP and other systems of record, and the ability to explain them in terms of business outcomes”

Things to consider

  • The role requires a strong ability to partner with multiple internal teams, which may demand cross-functional coordination
    — “Experience partnering closely with marketing, sales, partners, product management, and engineering”

How to stand out

  • Highlight campaigns that target demand generation, field, and partner channels
    — “Develop the messaging, content, and audience insight behind campaigns across demand generation, field, and partner channels”
  • Showcase your ability to create sales enablement tools like pitch decks and ROI calculators
    — “Build the sales story and the tools to tell it: pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training”
  • Demonstrate hands-on use of AI tools in your past work for content development and analysis
    — “Hands-on use of AI tools in your day-to-day work, such as research, content development, and analysis, is a plus”
  • Position yourself as a finance domain expert who understands buying centers and processes
    — “Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful launches
  • sharp positioning
  • ROI calculators
  • customer advocacy
Typical background
product marketingB2B marketing

Skills & requirements

Required

Product MarketingGo-to-market StrategyLaunch PlanningPositioning And MessagingSales EnablementBuyer ResearchCampaign DevelopmentAnalyst Relations

Preferred

AI Tools UsageERP Integration

Stack & domain

Go-to-market Strategy And Launch PlanningDefining Positioning And MessagingBuilding Sales Story And ToolsRecruiting Customer AdvocatesRunning Buyer ResearchDeveloping Messaging And ContentSupporting Analyst RelationsSaas Product MarketingERP And Other Systems Of RecordAI ToolsAmbitiousProactiveHighly OrganizedDogged Approach To Landing BookingsCreativity And A Desire To Be InnovativeFinance SolutionsERPProcurementReceivables SystemsOrder-to-cashSource-to-pay

About the role

Original posting from Uipath via Ashby

LIFE AT UIPATH

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

YOUR MISSION

Finance teams lose hours every week chasing approvals, re-keying data, and reconciling records across systems that don’t talk to each other. As a member of UiPath’s product marketing team, you’ll bring our agentic solutions for the Office of the CFO to market, focusing on the source-to-pay and order-to-cash functions. These solutions orchestrate work across the ERP, procurement, and receivables systems customers already run. Drawing on your knowledge of how finance organizations buy and what they’re measured on, you’ll own positioning, launches, and sales enablement that speak to finance leaders in their own terms.

WHAT YOU’LL DO AT UIPATH

  • Lead go-to-market strategy and launch planning for source-to-pay (invoice processing, procurement, and supplier communications) and order-to-cash (collections and cash application), working with the field marketing and sales teams that bring it to market.
  • Define positioning and messaging for the full CFO buying center, from AP, AR, and procurement leaders to controllers and the CFO, presenting UiPath as the layer that orchestrates work across their existing systems rather than replacing them.
  • Build the sales story and the tools to tell it: pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training.
  • Recruit customer advocates and turn their results into proof points tied to finance KPIs such as DSO, cost per invoice, and on-contract spend.
  • Run buyer research, including personas, buying journeys, and win/loss analysis, and share what you learn with product management to shape the roadmap.
  • Develop the messaging, content, and audience insight behind campaigns across demand generation, field, and partner channels, and support analyst relations.

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WHAT YOU’LL BRING TO THE TEAM

  • 10+ years in B2B marketing, consulting, or product development, ideally including SaaS product marketing for finance, procurement, or order-to-cash software.
  • Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them. Experience in finance operations, shared services, or finance advisory is a strong plus.
  • Working knowledge of enterprise SaaS, GenAI, agentic AI, and automation, including how they integrate with ERP and other systems of record, and the ability to explain them in terms of business outcomes.
  • A track record of successful launches built on sharp positioning, messaging, and sales collateral.
  • Clear, persuasive communication with every audience, from AP specialists to the CFO, in writing, in meetings, and on stage.
  • Experience partnering closely with marketing, sales, partners, product management, and engineering.
  • Hands-on use of AI tools in your day-to-day work, such as research, content development, and analysis, is a plus.
  • A degree in business, finance, accounting, engineering, or a related field, or equivalent experience.

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.

Source: Uipath careers (Ashby)

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