Social Media Manager (freelance)

dmg::media
London, United Kingdom
On-siteCareer-pivot friendly

Who this role is best for

Independent video creators with social media growth experience will find this freelance role with a small publisher in London offers a chance to build a long-term partnership.

Best fit for

  • Freelancers with a track record of managing and growing social media channels from scratch
    — “looking to grow. This is the start of building a social media operation”
  • Candidates who can ideate, execute, and independently manage video content creation
    — “someone with experience running and growing social media channels”
  • Visual storytellers familiar with platform-specific engagement strategies
    — “understands the language of platforms, what's making people engage with content”

Things to consider

  • The trial period may involve proving long-term value to secure ongoing retainer work
    — “initially looking for someone to work with us on a short trial basis”
  • Candidates must be based in the UK to meet the location requirement
    — “UK-based social media producer to work with a small publishing client”

How to stand out

  • Emphasize your ability to create complete content strategies from ideation to execution
    — “able to come up with ideas from start to finish”
  • Showcase a portfolio with clear metrics on engagement and growth outcomes
    — “create visual assets and original short-form video that drive growth and engagement goals”
  • Highlight your experience working independently with minimal oversight
    — “can work independently”
Pace · Fast PacedCollaboration · LowAutonomy · HighDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Increased social media engagement and growth
  • Developed and executed successful social media campaigns
Typical background
media productiondigital marketing

Skills & requirements

Required

Video ProductionSocial Media ManagementContent CreationGrowth Hacking

Preferred

Social Media AnalyticsSEO

Stack & domain

Social Media ProductionVideo ProductionContent IdeationPlatform LanguageEngagement MetricsAsset CreationVideo EditingVisual DesignCreativityIndependenceAdaptabilityProblem-solvingCommunicationTeamworkPublishingSocial MediaVideo ContentMarketing

About the role

Original posting from dmg::media

Social Media Manager (Freelance) – Money Coach

Location: The i Paper Headquarters – London, Kensington

Job Introduction

The i Paper is looking for a Social Media Manager to lead day-to-day social content creation for Money Coach, turning our journalism and content into engaging, platform-native posts.

You will be a data-savvy operator, using daily and weekly analytics to inform content decisions, alongside a strong creative instinct for design, captioning and storytelling. You'll work closely with the Head of Social Video, Senior Video Producer and Formats Producers to grow the account's reach and engagement.

This role reports to the Senior Social Video Producer.

Key areas of Responsibility

Own and manage a 7-day publishing schedule across TikTok and Instagram, spanning flagship formats, reactive video, carousels and static posts

Move fast to react to breaking news, trends and viral moments, identifying and acting on leading and emerging trends relevant to Money Coach

Turn stories into scroll-stopping, platform-native content with strong hooks and clear angles that resonate with the audience

Lead on thoughtful, timely community management - reading and responding to comments and messages, monitoring sentiment, and feeding insights back to stakeholders to inform future reactive content, all with the goal of nurturing and growing a highly engaged audience

Design carousel and graphic posts in Figma or similar design software, drawing on platform best practice and audience insight to create content intended to drive engagement

Write platform-native captions aligned to Money Coach's tone of voice

Drive account growth - focusing on followers, reach and engagement, and continually optimising content by understanding what works on each format and platform

Use data to track and report on performance, flagging top- and bottom-performing content and actionable insights, and doubling down on what's working

Work closely with the Head of Social Video, Senior Video Producer and Formats Producers to iterate and improve flagship video formats

Stay ahead of changes across the social media landscape, advising internal teams on platform updates and supporting early adoption of new features and formats

Key Skills

Proven experience managing TikTok and Instagram accounts in a brand, media or newsroom environment

Strong working knowledge of Meta Business Suite and TikTok Studio analytics, with the ability to translate data into content recommendations

Familiarity with native platform and third-party scheduling tools, such as Dash Social

Confident design skills in Figma or equivalent design software, with a strong eye for visual storytelling and the ability to produce polished, on-brand graphics

Excellent platform-native copywriting skills and an understanding of what drives engagement on each platform

Strong organisational skills, with experience maintaining content calendars and shared trackers

Experience in using Native and external scheduling tools (Dash Social)

Strong communication skills, including the ability to liaise with cross-functional stakeholders

An experimental, creative approach to growth - comfortable testing, iterating and killing underperforming formats quickly

Experience in community management, including responding to audience comments and messages in a thoughtful, on-brand tone, and using audience feedback to inform content decisions

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

Source: dmg::media careers

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