Aimed at experienced business analysts with marketing/sales domain expertise who can lead cross-functional collaboration and drive enterprise-scale digital transformation initiatives.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Esri
Overview
Join a high-performing team delivering enterprise Marketing, Sales, and Digital Experience solutions across Esri. This role partners with Marketing, Sales, and technology stakeholders to understand business needs, optimize processes, define requirements, and deliver solutions across CRM, marketing automation, customer data platforms, web and content management, analytics, and enterprise integrations.
The ideal candidate combines strong business analysis and process improvement skills with an understanding of marketing and sales operations, customer engagement, and enterprise applications. You will translate business objectives into scalable technology solutions that improve customer experience, enable data-driven decisions, streamline workflows, and support business growth.
Responsibilities
Lead requirements discovery through stakeholder interviews, workshops, process reviews, document analysis, use cases, and workflow assessments
Partner with Marketing and Sales stakeholders to understand business processes, challenges, objectives, and opportunities for technology enablement
Translate business needs into clear functional requirements, user stories, acceptance criteria, process models, and solution specifications
Analyze current-state and future-state processes and recommend improvements to campaign execution, lead and account management, customer engagement, reporting, and operational efficiency
Support requirements across marketing automation, CRM, customer data platforms, campaign and journey orchestration, analytics, personalization, and digital experience applications
Collaborate with business owners, product owners, architects, data teams, and engineers to define scalable solutions, integrations, and data flows across enterprise applications
Facilitate prioritization, backlog refinement, roadmap planning, MVP definition, and alignment on business value and delivery scope
Support data and reporting requirements, including customer and account data, audience segmentation, campaign performance, lead engagement, and marketing effectiveness
Define requirements for integrations and workflows across platforms such as Salesforce, Adobe Experience Cloud, SAP, ServiceNow, and enterprise data platforms
Work with web and content management teams to improve digital experiences, content workflows, customer journeys, and integration with Marketing and Sales systems
Support data governance, privacy, consent management, and compliance requirements, including GDPR and integrations with platforms such as OneTrust
Coordinate functional testing, integration testing, user acceptance testing (UAT), release readiness, and post-deployment validation
Work in Agile delivery environments to manage requirements, facilitate sprint activities, resolve questions, and maintain alignment between business and technical teams
Evaluate emerging capabilities, including AI-powered assistants and automation, to identify opportunities to improve customer engagement and business processes
Act as a trusted advisor to Marketing and Sales stakeholders, ensuring technology investments address business priorities and deliver measurable outcomes
Requirements
5+ years of experience as a Business Analyst supporting enterprise applications, business process improvement, CRM, marketing technology, sales operations, or digital platforms
Experience gathering, analyzing, documenting, and validating business and functional requirements
Strong understanding of Marketing and/or Sales processes, such as campaign management, lead management, account engagement, customer journeys, or performance reporting
Experience facilitating workshops and collaborating with stakeholders across business and technology teams, including senior leadership
Ability to translate business objectives into actionable requirements, process models, user stories, and acceptance criteria
Understanding of enterprise applications, data flows, APIs, integrations, and cross-system dependencies
Strong analytical, problem-solving, communication, and stakeholder management skills
Demonstrated ability to manage competing priorities, resolve conflicting requirements, and build consensus
Experience supporting testing, release activities, and Agile/Scrum delivery
Incorporate appropriate security and data privacy safeguards into work activities, communications and deliverables to protect sensitive, confidential and regulated information
Bachelor’s degree in Information Systems, Business, Marketing, Analytics or a related field
Recommended Qualifications
Experience with Salesforce CRM, Adobe Experience Cloud, or other enterprise Marketing and Sales platforms
Familiarity with Adobe Experience Platform (AEP), Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), Marketo Engage, or Customer Journey Analytics (CJA)
Understanding of customer and account data models, identity resolution, audience segmentation, campaign orchestration, and marketing automation
Experience with marketing and sales analytics, dashboards, attribution, lead qualification, or customer engagement measurement
Familiarity with enterprise content management platforms such as Adobe Experience Manager (AEM), web applications, personalization, and enterprise search
Experience documenting APIs, integrations, data mappings, and workflows across Salesforce, SAP, enterprise data platforms, and other applications
Knowledge of data governance, privacy, consent management, GDPR/CCPA, or OneTrust
Familiarity with AI-enabled business workflows, chatbots, automation, or emerging customer engagement capabilities
Experience with analysis and modeling tools such as Visio or Lucidchart and delivery tools such as Jira, ServiceNow, Workfront, or similar platforms
Experience working in Agile/Scrum environments and supporting enterprise-scale technology initiatives
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is$81,120—$141,440 USDThe Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Source: Esri careers