Sr. Social Media Manager

Hottopic
BoxLunch HQ - City of Industry, CA
Hybrid

Who this role is best for

Geared toward candidates with retail or consumer brand leadership experience comfortable with integrated campaign planning and creator partnership management.

Best fit for

  • Candidates with leadership experience in retail or fashion and a track record of managing affiliate programs
    — “3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands”
  • Individuals with a strong grasp of social analytics and an ability to translate data into strategy
    — “Fluency in social analytics, platform trends, content development, and performance reporting”
  • Candidates who have experience building social strategies with measurable business impact
    — “Proven success building social strategies and content that deliver audience growth, engagement, and business impact”

Things to consider

  • No visa sponsorship is available, which may limit consideration to local candidates
    — “we are not able to support new employment-based visa sponsorships”
  • The role requires cross-departmental collaboration and may demand high coordination with multiple teams
    — “Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning”

How to stand out

  • Highlight your experience in translating fandom and culture into content strategies
    — “translating fandom, culture, product launches, and brand campaigns into compelling storytelling”
  • Demonstrate your ability to manage and grow affiliate programs with measurable outcomes
    — “Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue”
  • Showcase your influencer partnership management skills with a focus on performance measurement
    — “leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals”
  • Emphasize your experience in developing social editorial calendars and content strategies
    — “Lead original, platform-native content development and the social editorial calendar”
  • Demonstrate your ability to coach and develop teams while maintaining creative quality
    — “Coach and develop the social team, setting clear priorities, maintaining creative quality”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • brand awareness
  • fan engagement
  • business results
Typical background
digital marketingsocial media management

Skills & requirements

Required

Social Media StrategyContent DevelopmentInfluencer MarketingAffiliate Program Management

Preferred

Brand ManagementCommunity Management

Stack & domain

Social Media StrategyContent DevelopmentCreator And Influencer PartnershipsAffiliate Program ManagementCross-functional CollaborationSocial AnalyticsPlatform TrendsPerformance ReportingCollaborationCommunicationProblem-solvingLeadership

About the role

Original posting from Hottopic via Lever

BoxLunch is seeking a strategic, culturally connected social media leader to grow brand awareness, deepen fan engagement, and drive measurable business results. This role leads social strategy, content development, creator and influencer partnerships, and the affiliate program, working closely with Brand, Creative, Merchandising, E-commerce, and PR to bring integrated campaigns to life.

WHAT YOU'LL DO:

  • Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth.
  • Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling.
  • Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement.
  • Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue.
  • Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results.
  • Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations.
  • Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership.

WHAT YOU'LL NEED:

  • 7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience.
  • Proven success building social strategies and content that deliver audience growth, engagement, and business impact.
  • Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
  • Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach.
  • Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom.

Compensation:

Please note the pay range for this position starts as listed in the job posting, but other factors such as an individual’s education, location, meeting the minimum job requirements for the role, training and experience, will determine the final salary for potential new hires.   At this time, we are not able to support new employment-based visa sponsorships due to current business needs and resource limitations. Should our sponsorship capabilities change in the future, we will update our process accordingly.

Source: Hottopic careers (Lever)

Similar roles

More roles at Hottopic