Strategic Partner Manager

Twitch
Madrid, Spain
On-site

Who this role is best for

A natural match if you have experience in creator management and digital media.

Best fit for

  • Candidates with experience in content acquisition and relationship-building in the creator economy
    — “3+ years of experience in client/partner management, content acquisition, or related fields”
  • Individuals who have managed creator portfolios and used CRM systems like Salesforce
    — “Maintain accurate documentation of creator interactions and portfolio data in Salesforce”
  • Professionals with a background in community engagement and event planning
    — “Support planning and execution of IRL events to deepen creator relationships”

Things to consider

  • The role is based in Madrid with no indication of remote flexibility
    — “The role will work from Madrid, Spain”
  • There is a need to balance analytical and relationship management skills
    — “This role spans Creator Recruitment, Account Management, and Community Engagement, requiring a balance of analytical thinking and relationship management skills”

How to stand out

  • Highlight your experience with structured onboarding and stream reviews in your resume
    — “Guide creators through structured onboarding covering analytics, audience development, channel setup, and monetization fundamentals, support.”
  • Demonstrate your ability to collect and log feedback in your interview responses
    — “Collect and log partner feedback to inform product development and messaging”
  • Emphasize your cross-functional teamwork experience in your application materials
    — “Work closely with Marketing, Product, Sales, and other teams”
  • Showcase your fluency in English and any additional language skills relevant to the region
    — “Fluency in English (written and verbal)”
  • Demonstrate your ability to analyze data and identify trends for creator portfolios
    — “Analyze data to identify trends and opportunities within creator portfolio”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Support planning and execution of IRL events to deepen creator relationships
Typical background
Experience in community management or similar roles

Skills & requirements

Required

Creator RecruitmentAccount ManagementCommunity EngagementIRL EventsBrand AmbassadorData AnalysisReport GenerationCross-functional Collaboration

Preferred

Twitch Partner Program

About the role

Original posting from Twitch via Greenhouse

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Team

The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success.

About the Role

The Strategic Partner Manager (SPM) supports the ongoing success of creators across the Twitch Partner program and plays a vital role in bringing new creators into the ecosystem. This role spans Creator Recruitment, Account Management, and Community Engagement, requiring a balance of analytical thinking and relationship management skills.

The role will work from Madrid, Spain and report into the Director of Global Spanish Partnerships.

You Will:

Creator Recruitment

Identify, evaluate, and reach out to high-potential creators who are new to Twitch or transitioning to livestreaming

Guide creators through structured onboarding covering analytics, audience development, channel setup, and monetization fundamentals, support.

Conduct stream reviews and support test-streaming to ensure smooth creator starts

Maintain visibility in emerging creator communities across platforms (TikTok, YouTube, Instagram, etc.

Partner Touchpoints & Account Management 

Serve as primary point of contact for a portfolio of Twitch Partners

Provide timely, high-quality support and guidance on Twitch products, policies, and best practices

Maintain accurate documentation of creator interactions and portfolio data in Salesforce

Collect and log partner feedback to inform product development and messaging

Community Management & Events (15% of time)

Support planning and execution of IRL events to deepen creator relationships

Maintain active presence in Partner community spaces (e.g., Discord)

Represent Twitch at creator community moments as a brand ambassador

Document creator insights and event outcomes

Administrative & Strategic Tasks

Generate and maintain reports on creator performance and engagement

Analyze data to identify trends and opportunities within creator portfolio

Participate in cross-functional meetings and initiatives

Support development of scalable solutions for creator needs

Team Collaboration

Work closely with Marketing, Product, Sales, and other teams

Participate in regular team meetings and planning sessions

Share insights and best practices with broader partnerships team

Contribute to process improvements and team initiatives

Success Metrics

Creator recruitment and onboarding targets

Partner retention and satisfaction rates

Response time and quality of support

Event participation and outcomes

Documentation quality and timeliness

Cross-functional collaboration effectiveness

You Have:

Bachelor's degree or equivalent practical experience

3+ years of experience in client/partner management, content acquisition, or related fields

Demonstrated experience in relationship management and business development

Strong analytical and communication skills

Fluency in English (written and verbal)

Bonus Points

Experience in digital media, gaming, or creator economy

Knowledge of content creation platforms and livestreaming industry

Experience using CRM systems (e.g., Salesforce)

Project management experience

Additional language skills relevant to the region

Perks

Private Medical Insurance

Dental, Vision & Life Insurance

Pension Plan

Maternity & Parental Leave

Paid Time Off & Holidays

Commuter Benefits

Amazon Employee Discount

Job ID: TW9283

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Source: Twitch careers (Greenhouse)

Similar roles

More roles at Twitch