Account Coordinator, Media Relations

Fitt
New York, NY
On-site

Who this role is best for

Candidates with PR experience and storytelling skills will find this media relations role at AIIR in NYC, requiring collaboration with both agency leadership and client teams.

Best fit for

  • Candidates with 1-3 years of PR experience and industry-specific health/wellness background
    — “One to three years experience in public relations, media relations, or corporate communications (agency, in-house, or a combination)
  • Individuals who have led entry-level staff in reporting and media strategy execution
    — “Oversee reporting with support of entry-level staff
  • Professionals with content creator and influencer outreach experience in digital media
    — “Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube

Things to consider

  • NYC-based role may require in-person event hosting and media engagement
    — “Design and support client events while hosting media and VIPS
  • Strong emphasis on health/wellness domain knowledge beyond general PR experience
    — “Entrenched in health, wellness, fitness, and performance (athletes and enthusiasts strongly encouraged to apply!)

How to stand out

  • Highlight experience with HARO, MuckRack, and AP Stylebook in resume and interview examples
    — “Help A Reporter Out (HARO), MuckRack, Press Hook, QUOTED, TV Eyes
  • Demonstrate proactive media placement tracking and campaign performance analysis
    — “Monitor media coverage and create client-ready reports and recaps
  • Quantify past media outreach success with specific placement metrics
    — “Conduct media outreach to secure placements in print, digital, and broadcast outlets
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Junior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Develop and execute media relations strategies
  • Secure media placements
  • Maintain media lists and databases
Typical background
1-3 years experience in public relations or media relations

Skills & requirements

Required

Public RelationsMedia RelationsStorytellingClient RelationsMedia OutreachEvent ManagementReporting

Preferred

Influencer MarketingPodcast MarketingYoutube Marketing

Stack & domain

Public RelationsMedia RelationsCorporate CommunicationsAsanaGoogle SuiteNotionSlackHAROMuckrackPress HookQuotedTV EyesAssociated Press StylebookCommunicationOrganizational SkillsStorytellingBuilding RelationshipsHealthWellnessFitnessPerformance

About the role

Original posting from Fitt via Ashby

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We're filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.

AIIR is seeking an Account Coordinator, Media Relations to join its New York team. This role will support the development and execution of media relations strategies across a growing portfolio of health, wellness, fitness, and performance brands. The Account Coordinator will work closely with agency leadership and client teams, contributing to media outreach, storytelling, reporting, events, and day-to-day account execution while building strong relationships with clients and members of the media.

ESSENTIALS:

  • One to three years experience in public relations, media relations, or corporate communications (agency, in-house, or a combination)
  • Confident as client and media relations facing
  • Sharp proactive and reactive media relations instincts
  • Strong writing, communication, and organizational skills
  • Passion for storytelling and building relationships with the media
  • Oversee reporting with support of entry-level staff
  • Entrenched in health, wellness, fitness, and performance (athletes and enthusiasts strongly encouraged to apply!)

KEY RESPONSIBILITIES:

  • Assist in developing and executing media relations strategies and campaigns
  • Draft and distribute press materials including pitches, press releases, and media alerts
  • Conduct media outreach to secure placements in print, digital, and broadcast outlets
  • Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube
  • Design and support client events while hosting media and VIPS
  • Monitor media coverage and create client-ready reports and recaps
  • Maintain and update media lists and databases
  • Support client account teams with research, administrative tasks, and meeting prep

SKILLS AND SYSTEMS:

  • Asana, Google Suite, Notion, and Slack
  • Help A Reporter Out (HARO), MuckRack, Press Hook, QUOTED, TV Eyes
  • Associated Press Stylebook

To apply, submit a cover letter and resume.

Source: Fitt careers (Ashby)

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