App Store Optimization Specialist | Mid-Senior

Nord Security
Lithuania
HybridCareer-pivot friendly

Who this role is best for

Candidates with ASO/SEO experience in international markets and a track record of app listing optimization will find this remote-friendly role in cybersecurity with a focus on mobile growth.

Best fit for

  • Candidates with proven ASO success in top app stores and a self-driven approach to experimentation
    — “successfully optimized app listings and reached top organic positions in Google Play and App Store before”
  • Individuals who thrive in cross-functional collaboration with designers and copywriters
    — “Collaborate with designers and copywriters to launch experiments in the app stores”
  • Professionals comfortable with A/B testing and data-driven decision-making
    — “experience in running A/B tests in Google Play and App Store”

Things to consider

  • The role requires a candidate with international experience and a proven track record in app store optimization
    — “International experience; That you have successfully optimized app listings”
  • Candidates must be prepared to work with minimal supervision and take initiative
    — “Ability to work with minimal supervision”

How to stand out

  • Quantify past ASO successes with specific top rankings or install growth metrics
    — “successfully optimized app listings and reached top organic positions”
  • Demonstrate familiarity with multiple app stores beyond Google Play and App Store
    — “Experience in working with other app stores, like Huawei AppGallery, Samsung Galaxy Store, etc.”
Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Increased organic app installs through ASO and creative asset optimization
  • Developed and executed successful A/B testing strategies
  • Collaborated with design and copywriting teams to enhance app store performance
Typical background
2+ years of experience in ASO or SEOExperience in mobile app marketing

Skills & requirements

Required

App Store Optimization (aso)Keyword And Conversion Rate OptimizationA/B TestingCreative Asset DevelopmentInternational ExperienceIndependent Work

Preferred

Experience With Other App Stores (e.g., Huawei Appgallery, Samsung Galaxy Store)

Stack & domain

ASOSEOKeyword OptimizationConversion Rate OptimizationGoogle PlayApp StoreA/B TestingApp StoresNordlynx ProtocolThreat Protection ProProblem-solvingTeamworkOpenness To Giving And Receiving FeedbackWillingness To Share KnowledgeGood Sense Of HumorOnline SecurityPrivacyData

About the role

Original posting from Nord Security via Ashby

THE WORLD’S MOST ADVANCED VPN, AND A WHOLE LOT MORE.

If you’re a curious problem-solver who carves their own path, join the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet—tools that put privacy, security, and control back in people’s hands.

Your impact? Helping millions take back control of their online security, privacy, and data.

MAIN RESPONSIBILITIES

  • Increase organic app installs by conducting keyword and conversion rate optimization for App and Play Store listings;
  • Rank apps for highly competitive keywords;
  • Collaborate with designers and copywriters to launch experiments in the app stores and find the winning creative assets;
  • Constantly look for new methods, strategies and ideas to improve organic performance and drive more mobile sales.

CORE REQUIREMENTS

  • 2+ years of experience working with ASO or SEO;
  • Deep understanding of ASO including knowledge of Google Play and App Store algorithms, optimization methods and strategies for driving app installs;
  • That you have successfully optimized app listings and reached top organic positions in Google Play and App Store before;
  • Solid knowledge of A/B testing frameworks, experience in running A/B tests in Google Play and App Store;
  • International experience;
  • Ability to work with minimal supervision;
  • Teamwork, openness to giving and receiving feedback, willingness to share knowledge, good sense of humor;
  • Experience in working with other app stores, like Huawei AppGallery, Samsung Galaxy Store, etc., would be a plus.

WHAT WE OFFER

  • Sharpen your edge: training, mentorship, and room to grow — always.
  • Take the time you need: extra vacation days, sick days, and time off when life calls.
  • Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
  • Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
  • Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
  • Pack your bags for workation: experience our company-wide trip abroad to the fullest.
  • Work from anywhere: work from wherever keeps you in the zone.
  • Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
  • Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
  • Join the party: team building and company events people talk about for months.
  • Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at privacy@nordaccount.com. Should you prefer to opt out of the automated evaluation, please submit your application directly to career@nordsec.com.

Source: Nord Security careers (Ashby)

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