Demand Generation Manager

Livekit

United States

Who this role is best for

A natural match if you have experience in B2B SaaS demand generation and a history of building integrated campaigns with sales teams.

Best fit for

Candidates with hands-on B2B SaaS demand generation experience and a track record of working with sales teams.
— “Comfortable partnering closely with a fast-growing sales and SDR team”
Individuals who have managed paid, email, and content campaigns independently, not through agencies.
— “Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself”
Professionals skilled in marketing automation and lead scoring, with a data-driven mindset.
— “Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)”

Things to consider

The role requires a high level of adaptability and the ability to experiment across multiple channels.
— “Run experiments across channels (paid social, paid search, webinars, retargeting, ABM)”
Candidates must be capable of working with a rapidly growing sales team and scaling demand generation initiatives.
— “Experience scaling a demand gen function alongside a rapidly growing sales team”

How to stand out

Highlight your experience in designing and launching demand generation campaigns from scratch.
— “You'll be building the demand gen function from a real foundation”
Showcase your ability to tie campaign performance to pipeline metrics that sales cares about.
— “Data-driven — you can tie a campaign to a number sales actually cares about”
Emphasize your history of working on field events and driving attendance and follow-ups.
— “Experience working on field events, driving attendance, follow-ups, and promotion”
Position yourself as someone who can rapidly learn and adapt to new technical domains.
— “the willingness to nerd out and learn fast”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

aligned campaigns with sales team's needs
effective lead scoring and routing
campaign experiments and optimizations

Typical background

4+ years running demand generation or growth marketing campaigns

Skills & requirements

Required

Demand GenerationCampaign ManagementLead ScoringMarketing AutomationAttribution ToolingData-driven Decision Making

Preferred

Voice AIReal-time InfrastructureWebrtc

Stack & domain

Demand GenerationCampaign ManagementLead ScoringMarketing AutomationAttribution ToolingProblem-solvingCommunicationTeamworkLeadershipB2B SaasSalesMarketing

About the role

Original posting from Livekit via Ashby

ABOUT LIVEKIT
LiveKit is building the infrastructure layer for the voice-driven era of computing. Our platform gives developers everything they need to build, test, deploy, scale, and observe agents in production. Founded in 2021, LiveKit powers voice AI applications for OpenAI, xAI, Salesforce, Coursera, Spotify, and thousands of others, collectively facilitating billions of calls each year.
ABOUT YOU
You'll be building the demand gen function from a real foundation, not patching around one, with a sales org that actually wants what you're building.
You'll thrive as a Demand Generation Manager if you:
are obsessed with making the best product for our customers
are known as the go-to person for tackling tough problems
work hard and can build and ship fast
are focused on polish, detail and quality
are a fast learner, frequently picking up new tools and skills
The best way to impress us is with thoughtful ways you'd implement LiveKit, and potentially tinkering with it 😊
WHAT YOU'LL DO
Design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needs
Build and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flow
Partner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in hand
Manage lead scoring, routing, and attribution so we can show — not just claim — what's working
Run experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicks
WHO YOU ARE
4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS
Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency
Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales
Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)
Data-driven — you can tie a campaign to a number sales actually cares about
Ability to troubleshoot and problem-solve on the fly
Experience working on field events, driving attendance, follow-ups, and promotion
NICE TO HAVE
Experience marketing to developers or technical buyers
Experience scaling a demand gen function alongside a rapidly growing sales team
ABM experience
Some familiarity with voice AI, real-time infrastructure, or WebRTC — or the willingness to nerd out and learn fast
OUR COMMITMENT TO YOU
An opportunity to build something truly impactful to the world
Contribute to open source alongside world-class engineers
Competitive salary and equity package
Health, dental, and vision benefits
Flexible vacation policy
LiveKit is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable law. If you require a reasonable accommodation during the application or interview process, please contact recruiting@livekit.io.

Source: Livekit careers (Ashby)