Fractional Marketing Demand Generation Leader

iSpeedToLead
United States
RemoteCareer-pivot friendly

Who this role is best for

A natural match if you have experience in performance marketing and launching segmented retargeting campaigns.

Best fit for

  • Candidates with 5+ years in performance marketing and a history of mid-campaign pivots based on data.
    — “A track record of pivoting a campaign or channel based on data”
  • Individuals who excel at creating pain-point-focused copy for US real estate investors.
    — “You write from the customer’s pain, not from our feature list.”
  • Professionals who can manage and optimize Google and Meta budgets with a focus on repeat purchases.
    — “Google (Search, PMax, YouTube) and Meta budgets. Cut what doesn’t pay back. Scale what does.”

Things to consider

  • This role demands availability during US Central business hours for effective collaboration.
    — “Availability for at least 4–5 hours of overlap with US Central business hours.”
  • The engagement is short-term, with a possible extension but no guaranteed full-time transition.
    — “This role starts as a fractional engagement with the potential to transition to a full-time role.”

How to stand out

  • Highlight specific examples of mid-campaign pivots and the resulting revenue impact.
    — “Tell us about a campaign you pivoted mid-flight: what the data showed, what you changed and what it returned in cash.”
  • Demonstrate your ability to write direct-response copy that resonates with real estate investors.
    — “Proof you’ve written direct-response copy that sold to a US audience.”
  • Showcase your experience with segmented retargeting and lifecycle marketing strategies.
    — “Hands-on experience building segmented retargeting and lifecycle campaigns.”
  • Emphasize your fluency in US English and your ability to craft persuasive, natural language.
    — “Fluent English and the ability to write natural, persuasive copy for US real estate investors.”
  • Demonstrate your familiarity with AI tools for testing and optimization, while showing restraint in their use.
    — “Do not use it to flood channels with generic, interchangeable copy.”
Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful holiday campaigns
  • segmented retargeting campaigns
  • ROI-driven marketing strategies
Typical background
5+ years in performance or growth marketing

Skills & requirements

Required

Performance MarketingGrowth MarketingPaid AdvertisingCampaign ManagementDirect Response CopywritingData AnalysisGoogle AnalyticsGoogle AdsMeta Ads

Preferred

AI In MarketingRFP ManagementCRM Tools

Stack & domain

Performance MarketingGrowth MarketingPaid AdvertisingRetargeting CampaignsSegmented RetargetingLifecycle CampaignsDirect-response CopywritingGoogle AnalyticsConversions APIUtmsOffline ConversionsAI In MarketingPivot FastShip FastSelf-drivenBoldData-drivenProblem-solvingCommunicationTeamworkMarketingDirect-response Marketing

About the role

Original posting from iSpeedToLead via Ashby

ABOUT THE COMPANY

iSpeedToLead is the #1 lead marketplace in the US for real estate investors.

Investors, wholesalers and agents buy phone-verified seller leads like products in an online store.

For us, growth means paying buyers who buy again. It does not mean clicks or sign-ups.

WHO WE'RE LOOKING FOR

An operator who ships, not a consultant who recommends.

Someone who sees a problem on Monday and has a fix live by Wednesday.

Bold. You’d rather launch, measure and kill something than wait for permission.

Self-driven. Nobody will manage your to-do list or approve your copy.

You write from the customer’s pain, not from our feature list.

You pivot fast. When the data says something isn’t working, you change course within days, not weeks.

WHO YOU'LL MARKET TO

  • Investors burning cash on cold calling, mailers and lists that don’t convert.
  • Wholesalers with empty pipelines and no predictable deal flow.
  • Agents chasing leads that turn out to be junk.

If you can’t make a wholesaler feel that pain in one headline, this isn’t your role.

WHAT YOU'LL BE DOING

  • Holiday campaigns, starting immediately: Black Friday, Cyber Monday and a year-end / “start Q1 with deals” push.
  • Each campaign gets an offer, ads, landing page, email and SMS. Each one has a cash goal and a written readout afterward.
  • Retargeting across Google and Meta, segmented by intent:

– Site visitors who didn’t sign up

– Sign-ups who haven’t bought

– First-time buyers who haven’t bought again

– Lapsed buyers

  • Each segment gets its own message, offer and frequency.
  • Google (Search, PMax, YouTube) and Meta budgets. Cut what doesn’t pay back. Scale what does.
  • Pain-point-led creative and copy across ads, landing pages, email and SMS.
  • Weekly scorecard: paying buyers by source, CAC, payback and repeat-buyer rate.
  • Tracking fixes with our data team: UTMs, Conversions API, offline conversions.
  • Direction for the in-house marketing team (paid, social, email, content).

HOW YOU'LL USE AI

We expect you to use AI daily. We care how you use it, not whether.

Use it to move faster: customer research, competitor teardowns, data analysis, creative variants for testing, reporting.

Do not use it to flood channels with generic, interchangeable copy. We’ll spot it, and so will our buyers.

AI gives you the volume. Your judgment, specificity and voice decide what ships.

HOW YOU'LL WORK

You have authority to launch campaigns, write copy and move budget within agreed limits.

No copy approval cycle. You own the result.

Guardrails only: a monthly spend cap, CAC limits and TCPA / CAN-SPAM compliance.

Weekly Slack update: what you killed, what you pivoted and why.

FIRST 30 DAYS

Week 1: Black Friday / Cyber Monday campaign live, with retargeting audiences built.

Week 2: Tracking audit with gaps listed, and holiday results readout.

Week 4: Year-end campaign live, segmented retargeting running, and a channel-by-channel readout comparing spend with the cash it returned.

WHAT MAKES YOU A STRONG FIT

5+ years in performance or growth marketing, with ownership of paid budgets across Google and Meta.

Hands-on experience building segmented retargeting and lifecycle campaigns.

A track record of pivoting a campaign or channel based on data, with results to show for it.

Proof you’ve written direct-response copy that sold to a US audience.

Strong measurement skills: GA4, Conversions API, UTMs, offline conversions.

Fluent English and the ability to write natural, persuasive copy for US real estate investors.

Availability for at least 4–5 hours of overlap with US Central business hours.

BONUS IF YOU HAVE

Real estate investing, proptech or lead generation experience.

SMS marketing with TCPA compliance (opt-in, quiet hours).

Marketplace or repeat-purchase small-business products.

WHEN THIS ROLE MAY BE A POOR FIT

You need approval before you ship.

You measure success by clicks, impressions or sign-ups.

You write polite, feature-led copy.

You’ve only managed agencies or one channel.

ENGAGEMENT DETAILS

Contract: Hourly, roughly 25–40 hours per week, for 60–90 days with possible extension.

This role starts as a fractional engagement with the potential to transition to a full-time role.

Start: As soon as possible.

Remote. Communication runs through Slack.

An NDA is required before account access.

HOW TO APPLY

Skip the generic proposal and answer these four things:

Tell us about a campaign you pivoted mid-flight: what the data showed, what you changed and what it returned in cash.

Write one Black Friday retargeting ad for a wholesaler who signed up but never bought. Give us the headline and the first line of body copy.

Describe how AI fits into your weekly workflow, and one place you deliberately don’t use it.

Look at our website. Name the first thing you’d change and why.

Source: iSpeedToLead careers (Ashby)

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