Head of Retention Marketing

Who this role is best for

Derived from job-description analysis by Serendipath's career intelligence engine.

Skills & requirements

About the role

We are ARB Interactive, the team behind Modo Casino, one of the top Social+ platforms in the US. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's 2025 Top 50 Startups in the United States. We move fast, think big, and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics, every challenge is a chance to innovate and have fun doing it. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives.

THE ROLE

Players don't stick around because we ask nicely. They stick around because every visit feels worth it. We're looking for a Head of Retention to own that whole journey, from the first spin to VIP, and build the retention engine behind the ARB Business Solutions products. You'll work directly with our CEO and partner closely with the Head of User Acquisition and Head of Casino. It's a hands-on seat today, with room to grow as we scale.

YOUR PLAYBOOK

OPENING MOVES

• Learn our players, our CRM setup, and what's already working, then map the player journey from registration to VIP

• Build the first CRM calendar and a promo roadmap

THE MAIN GAME

• Run lifecycle programs across email, push, SMS, and messaging apps, while keeping frequency in check so players never feel spammed

• Build and run tournaments, quests, and challenges that get players excited to come back

• Build and own the new player signup offer and the refer-a-friend program

• Catch players who are slipping away and win them back, and make our VIPs feel like VIPs

• Ensure each program and offer is tested to ensure a smooth user experience, and report on retention, engagement, and LTV

BONUS ROUNDS

• Help shape how the retention function is built and staffed as we grow

• Grow into leading a team and a full department

YOUR STARTING STATS

• You've spent 5+ years in player retention, CRM, or lifecycle marketing, and you've owned the results, not just the campaigns

• You've worked in sweepstakes or social casino and know how promos, offers, and player messaging work in that world

• You've run multi-channel campaigns in a CRM or marketing automation platform

• You've designed tournaments, quests, challenges, or other live promotions that moved the numbers

• You're comfortable in the data: segmentation, cohorts, A/B tests

• You've led before, whether by mentoring, running projects, managing vendors, or managing a small team, and you want to build a department

• You work well on your own and you're confident talking directly with senior leadership

LEVEL-UPS (NOT REQUIRED)

• VIP or high-value player program experience

• Referral program experience

• Familiarity with responsible gaming practices

WHY YOU'LL WANT IN

• You get to build a retention function from the ground up, in a business where play is the whole point

• You'll have real ownership of the player experience, from signup offer to VIP

• The role is built to grow: start hands-on, and grow into leading a team and a department

• We're a team that dreams big, moves fast, and motivated by achieving our goals

• Remote and flexible, from anywhere in the EU

ARB Interactive uses AI-assisted tools as part of our recruitment process, including skills matching, assessments, and interview note-taking. These tools help our talent team work efficiently and provide a consistent experience across candidates. All hiring decisions are made by our human recruitment and hiring team — AI tools assist, but do not determine, outcomes. Candidate information processed through these tools is handled in accordance with our Privacy Policy. If you have questions about our process or wish to request an accommodation, please contact recruiting@arbinteractive.com.

Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com http://yourcompany.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to recruiting@arbinteractive.com for verification before responding or clicking any links.

Source: Arb Interactive careers (Ashby)