Best suited to candidates with B2B retail marketing experience in FMCG, working in cross-channel and data-driven environments.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from The Quality Group via Greenhouse
Start: 01.02.2027 | Level: Head of | Location: Germany, remote | Working hours: Full-time (40h/week)
Your start in the Commercial Excellence & Activation Team ESN & More!
As Head of B2B Shopper Marketing (gn), you take on a key leadership role in developing and executing our shopper-centric retail strategy. You own both sides: the standard (strategy and playbook that scale across multiple markets) and its execution in Germany and all other European markets. You shape the interplay between brand, sales and retail from the perspective of retail buyers and shoppers, with a clear focus on impact at the point of sale, cross-channel brand presence (offline and online) and data-driven decision-making. You lead not only your own team but also external partners, combining strategic vision with operational excellence. You report to the VP Commercial Excellence & Activation.
Excited to drive our brands ESN and More Nutrition, and in future further brands of the group, in retail? Then get in touch and join the team.
Your mission
You develop our B2B shopper marketing strategy (cross-channel, data-driven and brand-focused) and derive standards for multiple markets from it (e.g. Perfect Store, activation toolkit)
You translate insights from shopper and customer data into actionable concepts that increase preference, visibility and sell-out
You design and deliver integrated POS campaigns and retail media initiatives tailored to shopper behaviour and needs
You own the roll-out at the point of sale in Germany and all other European markets and enable Sales and Field Sales with clear briefings
You define consistent KPIs for POS and retail media, evaluate activations and continuously develop the playbook with learnings from all markets
You lead your team both functionally and as their line manager and foster talent
You manage agencies, display partners and media service providers and leverage synergies across markets (e.g. joint display sourcing)
You work closely with Brand, Sales, Category Management, Revenue Growth Management, Commercial Planning and Operations, from the brand plan all the way to the shelf
Your experience & skills
You have several years of experience in shopper, trade or retail marketing, ideally in FMCG (grocery and drugstore channels)
You have led teams before, ideally across locations or markets, and enjoy developing people and achieving success together
You understand the buying logic of professional retail and know how to win over decision-makers at the point of sale
You have experience with cross-channel campaigns, POS concepts and retail media strategies
You think big and innovatively, work analytically and data-driven, and confidently steer projects across functions and countries
You communicate clearly, persuasively and purposefully, both internally and externally
You speak business-fluent German and English and feel at home in international settings
You are willing to travel occasionally, mainly to Hamburg, where most of the team is based, and for market visits across Europe
Why choose us?
Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,600 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.
You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Germany (Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf) as well as international offices in London, Amsterdam, and Zug, Switzerland, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:
Flexible working hours and remote work options
Attractive employee discounts
Subsidy for the E-gym Wellpass
Workation
Corporate benefits
28 days vacation/year
and much more
About Us
The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!