Influencer & Creator Partnerships

fal
San Francisco, CA
Career-pivot friendly

Who this role is best for

Best suited to candidates with a deep understanding of generative media and a strong network in creator culture, working in San Francisco in a full-time capacity.

Best fit for

  • Candidates who have managed creator programs and understand the nuances of brand alignment and creative quality.
    — “We care deeply about quality over quantity.”
  • Individuals with a strong background in internet and creator culture across platforms like X, TikTok, and YouTube.
    — “Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.”
  • Candidates who have experience in negotiating and managing creator partnerships with an emphasis on long-term collaboration.
    — “Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.”

Things to consider

  • The role requires a candidate to be based in San Francisco, as the company will assist with relocation.
    — “We offer visa sponsorship and will help you relocate to San Francisco.”
  • The position demands a high level of organization and the ability to manage multiple partnerships simultaneously.
    — “Highly organized, resourceful, and comfortable managing multiple partnerships at once.”

How to stand out

  • Highlight experience in managing creative partnerships with a focus on originality and quality in your resume and interview.
    — “We want a curated network of creators whose work is genuinely great, who understand what fal is building, and who are excited to build with us.”
  • Emphasize your ability to identify and prioritize creators based on brand alignment rather than follower count.
    — “Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.”
  • Demonstrate your knowledge of generative media and the AI creator ecosystem in your application materials.
    — “Strong understanding of generative media and the emerging AI creator ecosystem.”
  • Showcase your ability to build repeatable systems for managing and measuring creator partnerships.
    — “Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.”
  • Demonstrate your experience in developing content concepts and managing creative output for AI-native platforms.
    — “Developing briefs and concepts, negotiating partnerships, and turning great creator work into a repeatable growth channel.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • repeatable growth channel
  • high creative bar
Typical background
influencer marketingUGC program management

Skills & requirements

Required

Influencer And UGC Program ManagementCreator PartnershipsContent ReviewMeasurementLong-term Relationship Building

Preferred

Affiliate ProgramsWhitelistingPartnership AdsCreator Management

Stack & domain

Influencer MarketingUGC ProgramsCreator PartnershipsContent ReviewNegotiationModel And Product LaunchesAI FilmmakingDesignCreative TechnologyAffiliate ProgramsWhitelistingPartnership AdsCreative TasteHigh Creative BarNetworkingRelationship BuildingContent CreationBrand FitBudget ManagementContract NegotiationProject ManagementMarketingSocial MediaAIGenerative Media

About the role

Original posting from fal via Ashby

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

ABOUT THIS ROLE:

fal is building a community of creators, filmmakers, designers, and creative technologists at the frontier of generative media. We’re looking for someone to build and own our influencer and UGC program.

You’ll manage the program end to end: identifying creators, building relationships, developing briefs and concepts, negotiating partnerships, and turning great creator work into a repeatable growth channel.

We care deeply about quality over quantity. We’re not trying to build the largest influencer program or flood feeds with sponsored content. We want a curated network of creators whose work is genuinely great, who understand what fal is building, and who are excited to build with us. You should have exceptional taste, a high creative bar, and strong instincts for who and what feels right for fal.

This role sits on the Marketing team and works closely with our external partners.

WHAT YOU’LL DO

  • Manage fal’s influencer and UGC strategy and program.
  • Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
  • Own creator partnerships end to end, from sourcing and outreach through briefing, negotiation, content review, and measurement.
  • Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.
  • Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts.
  • Maintain a high creative bar across everything we put our name behind.
  • Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
  • Identify strong creator content and amplify what works.

REQUIREMENTS/NICE TO HAVE

  • Experience building and running influencer, creator, or UGC programs end to end.
  • Exceptional creative taste and a high bar for quality across creators, concepts, and content.
  • Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
  • Strong understanding of generative media and the emerging AI creator ecosystem.
  • Experience sourcing, briefing, negotiating with, and managing creators directly.
  • Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.
  • Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
  • Highly organized, resourceful, and comfortable managing multiple partnerships at once.
  • Nice to haves; Existing network across generative AI, AI filmmaking, design, or creative technology.
  • Experience with affiliate programs, whitelisting, or partnership ads.
  • Experience as a creator or on the talent/management side.

WHAT WE OFFER AT FAL

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • We offer visa sponsorship and will help you relocate to San Francisco.
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites

COMPENSATION

  • $ 180 000 - $ 220 000 + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.

Source: fal careers (Ashby)

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