Inside Sales Representative

Cannondale
Santa Cruz, CA
On-site

Who this role is best for

Candidates with sales experience in the outdoor industry and technical proficiency in bicycle mechanics will find this role aligns with their background and skills.

Best fit for

  • Candidates with sales experience in the outdoor industry and technical proficiency in bicycle mechanics
    — “5+ years of experience in a sales role in specialty distribution or outdoor industry retail”
  • Individuals who can manage territory-specific sales forecasts and inventory coordination
    — “Provide management with accurate monthly, quarterly and annual sales forecasts for your assigned territory per model”
  • Those with strong collaboration skills and who can coordinate with outside sales representatives effectively
    — “Experience coordinating with Outside Sales Representatives on shared goals”

Things to consider

  • Travel is a requirement, with up to 10% of time spent traveling within the territory
    — “travel within territory (up to 10%)”
  • The role demands a high level of independence in managing workload and time effectively
    — “Experience in managing your own workload and managing time effectively”

How to stand out

  • Highlight experience in managing dealer relationships and meeting revenue targets in your resume and interview responses
    — “Achieve stated revenue targets through active selling to an established base of dealers”
  • Demonstrate your ability to analyze historical data and inventory for pre-season order proposals
    — “Create pre-season order proposals for dealers using historical data and inventory management”
  • Emphasize your experience with ERP systems like SAP, as it is a preferred qualification
    — “Experience with SAP or similar ERP system is preferred”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • achieving revenue targets
  • managing sales order process
  • creating pre-season order proposals
Typical background
5+ years of sales experience in specialty distribution or outdoor industry retail

Skills & requirements

Required

SalesSpecialty Distribution SalesBicycle Industry KnowledgeSales ForecastingInventory ManagementERP System Knowledge

Preferred

SAP Experience

Stack & domain

SalesBicycle MechanicsERP SystemsLeadershipCommunicationCycling

About the role

Original posting from Cannondale via Greenhouse

For more than 50 years, Cannondale has been a leading innovator in the cycling world.  As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

 About the Role: 

As an Inside Sales Representative, you are an integral part of Cannondale, connecting the brand to our retailers and riders. Building and maintaining lasting retailer relationships while also meeting sales targets is a critical skill needed for success in this role. From annual revenue planning and pre-season allocation management to on-time delivery of orders, you will work with multiple departments of Cannondale to get the bikes to our riders. If you have experience in sales and you have experience working in an ever-evolving environment, this job could be a fit for you.

How You'll Make an Impact:

Be a driving force for the Cannondale brand within your assigned territory, driving brand allegiance with retail partners while achieving revenue targets

Achieve stated revenue targets through active selling to an established base of dealers

Manage sales order process for your assigned dealers and outside rep

Create pre-season order proposals for dealers using historical data and inventory management

Maximize revenue and dealer fulfillment by matching open demand to inventory ready to ship

Collaborate with Outside Sales Representatives to identify prospects and establish new accounts and write orders

Coordinate with Outside Sales Representatives to create and execute the sales plan, manage the flow of inventory and build relationships with dealers

Be an expert in the market dynamics in your territory identifying opportunities and threats to sales leadership to maximize brand performance

Work with select dealers to manage overflow of inventory

Provide management with accurate monthly, quarterly and annual sales forecasts for your assigned territory per model to guide sales planning process

Provide regular budget reports and year-to-date sales reports for Outside Sales Representatives and management

Represent Cannondale at industry events such as sales meetings, Sea Otter Classic and travel within territory (up to 10%)

What You Bring to the Table: 

5+ years of experience in a sales role in specialty distribution or outdoor industry retail

Bachelor’s degree in business or related field, or equivalent through experience

Expert knowledge of bicycle mechanics and bicycle components

Proactive Leader: Strong leadership and communication skills

Strategic Thinker: Ability to implement effective sales strategies

Customer-Focused: Committed to exceptional customer service.

Leadership: Collaborative and detail-oriented

Experience coordinating with Outside Sales Representatives on shared goals

Experience with SAP or similar ERP system is preferred

Demonstrated ability to set and meet revenue and margin targets

Experience in managing your own workload and managing time effectively

Ability to travel throughout North America (United States and Canada)

Expert computer skills, with experience in Microsoft Office and Google applications suites

Compensation: This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $25 - $34/hour plus commission

Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn.

About the organization 

As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti, Gazelle, and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.  

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we value a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It’s why we want you to Come Ride With Us – because bikes belong to us all. 

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know. 

To learn more about our privacy policy, please click here: Privacy Policy | Cannondale (English)

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Source: Cannondale careers (Greenhouse)

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