Geared toward B2B SaaS digital marketing professionals comfortable with adapting global campaigns for regional markets and operating independently.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from LaunchDarkly via Greenhouse
About the Job:
We're looking for a Regional Growth Marketing Manager to drive pipeline growth through digital campaigns and paid channels, in close collaboration with global marketing and regional Sales. This is a senior, individual-contributor position for someone who knows how great regional digital marketing programs are built in B2B SaaS. The role spans tactics through hands-on execution, shaping and building the growth approach for EMEA and APJ rather than running a standard playbook.
You'll join a growing international marketing team in an essential role, reporting to the Director, International Marketing. You'll take ownership of the regional digital strategy and execution in close collaboration with the global Marketing teams.
Responsibilities:
Drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ.
Partner with the global team on paid and digital campaign execution (SEM, paid social, and paid ABM), helping set regional strategy from planning through execution, optimisation and reporting.
Drive the digital ABM motion for the region, turning Sales input into actual targeted, paid campaigns.
Adapt global campaigns for regional messaging, rather than deploying generic global assets.
Build and own region-native digital content, platform launches, and offerings, doubling down on successful programmes.
Surface and mitigate region-specific risks, helping ensure efficient media spend.
Own digital pipeline reporting and ROI for the regions, tracking leads, conversion, and spend against campaigns, and reporting results back to leadership.
Partner closely with EMEA and APJ Sales and SDR teams to align digital campaigns with account priorities and pipeline targets.
Operate independently: define approach, channel mix, regional tools or platforms, and budget requests in line with regional Sales needs and the wider marketing strategy.
Qualifications:
8+ years' experience in a digital/growth marketing role with a focus on ABM, paid digital, and demand generation for B2B SaaS in EMEA and APJ.
Track record owning digital pipeline growth end-to-end: strategy, execution, budget, and reporting, with close interaction with Sales.
Direct experience running paid social, SEM, and ABM programmes in regions, with clear attribution back to pipeline and revenue.
Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and ABM/paid tools (6sense, Demandbase, or similar).
Experience adapting global campaigns for regional markets: localisation, messaging adaptation, regional content, as well as creating their own regional campaigns.
Experience working across EMEA and APJ; an additional language is a plus.
Cultural awareness and sensitivity operating across international markets.
Confident self-starter and communicator with a positive, hands-on and can-do attitude; comfortable operating independently and driving outcomes autonomously.
About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
Improving the velocity and stability of software releases, without the fear of end customer outages
Delivering targeted experiences by easily personalizing features to customer cohorts
Maximizing the business impact of every feature through the ability to experiment and optimize
Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.
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