UGC Marketing Manager

fonio
Vienna, Austria
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-to-senior level marketing professionals who can scale UGC content operations with a focus on data and creator management.

Best fit for

  • Candidates with experience in creator management and UGC scaling for SaaS platforms
    — “systematic, scalable, data-driven creator management”
  • Individuals who have built growth channels from 0 to 100 with measurable impact
    — “You’ll build this channel from 0 to 1, and then from 1 to 100.”
  • Professionals who are fluent in German and can operate in a high-velocity, results-oriented culture
    — “Native-level German”

Things to consider

  • Requires on-site presence in Vienna with no indication of remote flexibility
    — “On-site in Vienna”
  • Focuses heavily on content volume with minimal emphasis on traditional marketing roles
    — “Massive scale: We don’t think in 10 videos per month. We think in 400+ per week.”

How to stand out

  • Demonstrate success in managing large-scale UGC campaigns with measurable revenue impact
    — “Direct impact on revenue: At fonio.ai, content is a clearly measurable growth channel.”
  • Showcase ability to build and manage processes for tracking and scaling creators
    — “Build processes & tools for creator tracking”
  • Highlight experience with performance-based structures and affiliate marketing models
    — “Experience with affiliate/performance structures”
Pace · Fast PacedCollaboration · LowAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Build a UGC content machine
  • Recruit hundreds of micro- and nano-creators
  • Develop scripts, hooks & frameworks
  • Analyze performance data and iterate constantly
Typical background
Experience in UGC, TikTok, or Reels marketingStrong understanding of viral hooks & storytellingA great feel for creator dynamics

Skills & requirements

Required

UGC MarketingTiktok MarketingReels MarketingCreator ManagementData-driven ThinkingOrganizational SkillsViral Hooks & StorytellingCreator DynamicsPerformance Analysis

Preferred

B2B MarketingSaas MarketingAffiliate/performance Structures

Stack & domain

UGCTiktokReels MarketingViral HooksStorytellingOrganizational SkillsData-driven ThinkingCreator ManagementPower BILeadershipCommunicationTeamworkProblem-solvingAdaptabilityAttention To DetailMarketingContent CreationSocial MediaAnalytics

About the role

Original posting from fonio via Ashby

ABOUT FONIO

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.

Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products.

We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.

Join one of Europe’s fastest-growing companies.

YOUR ROLE

  • You’ll build a UGC content machine at fonio.ai
  • Not influencer marketing in the classic sense.

Instead: systematic, scalable, data-driven creator management.

  • You:
  • Recruit hundreds of micro- & nano-creators
  • Develop scripts, hooks & frameworks
  • Manage deadlines, quality & output
  • Analyze performance data and iterate constantly
  • Have an eye for what works
  • Organize payouts & operational workflows
  • Build processes & tools for creator tracking

WHAT TO EXPECT:

  • Massive scale: We don’t think in 10 videos per month. We think in 400+ per week.
  • Full ownership: You’ll build this channel from 0 to 1, and then from 1 to 100.
  • Budget & speed: When something works, we scale it immediately.
  • Direct impact on revenue: At fonio.ai, content is a clearly measurable growth channel.
  • Fast-paced environment: No long decision chains. No politics. Just output.

What You Bring

  • Experience in UGC, TikTok, or Reels marketing
  • Strong understanding of viral hooks & storytelling
  • A great feel for creator dynamics
  • Exceptional organizational skills
  • Data-driven thinking (views, retention, hook rate, watch time)
  • High ownership & speed
  • Native-level German
  • Speak English at a business level

Bonus:

  • Experience with creator-scaling models
  • Experience in B2B or SaaS
  • Experience with affiliate/performance structures

What We Offer

  • €60,000–85,000 gross annual salary + equity
  • On-site in Vienna
  • Relocation package
  • An extremely fast learning curve
  • A product that’s scaling massively
  • A growth story that’s only just beginning

Application Process

  • 15-min intro call
  • 45-min deep dive + short growth case
  • 45-min culture & ownership conversation

Source: fonio careers (Ashby)

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