Aimed at mid-to-senior level marketing professionals with international experience who can lead cross-functional teams and manage partner marketing programs across multiple regions.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Xometry via Greenhouse
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry seeks a strategic and results-driven International Partner Marketing Lead who owns and drives Xometry’s international Partner Marketing function end-to-end, across all current and future sourcing markets. Sets the strategy, standards and frameworks for partner messaging, lifecycle engagement, acquisition, activation and knowledge management, and ensures consistent execution across regions. Leads a small team of regional partner marketing managers, each holding a dual mandate — strong regional ownership combined with a defined international functional responsibility — developed in close partnership with this role. Owns the partner marketing budget and ROI, and partners closely with Partner Network Management, Product and Marketing leadership to keep execution aligned with business priorities
How You'll Contribute:
Strategy & Team Leadership
Own the international partner marketing function end to end, setting strategy, priorities and quarterly objectives across all sourcing markets
Lead, coach and grow the regional partner marketing managers, defining and evolving each person's international functional mandate alongside their regional ownership
Own the partner marketing budget and drive ROI across paid and organic initiatives
Partner Awareness & Acquisition
Define the international framework for partner targeting, acquisition and paid campaigns, ensuring regional teams adapt it to local market specifics
Shape go-to-market marketing strategy for new region launches, tailoring positioning and channel mix to local ecosystems
Partner Activation & Performance Improvement
Set the strategy to drive partner activity and level advancement across the lifecycle (onboarding, probation, etc.)
Champion scalable partner-profiling and performance-improvement programs — webinars, events, capability surveys — across regions
Launch and scale the digital channels partners use for lifecycle engagement, such as WhatsApp, with consistent setup and measurement
Partner Knowledge Management
Own the international knowledge management and lifecycle enablement agenda: a scalable, consistent, multilingual knowledge base and educational infrastructure for partners
Ensure content stays regionally adapted and aligned with Product and Support requirements
Voice of Partner
Own the international Voice of Partner program: surveys, insight synthesis, action planning, and reporting results back to Xometry stakeholders
Cross-Functional Alignment
Partner closely with the Partner Network Management teams in each region and with the US Partner Marketing team, so priorities, campaigns and messaging are shaped together
Represent Partner Marketing in quarterly strategic alignment, monthly performance reviews, and weekly operational syncs with Partner Network Management and Product
Maintain consistency in partner messaging, campaign structures and communication tools across all regions
What You'll Bring to Xometry:
8+ years in marketing, including several years leading international or multi-market teams — B2B, marketplace or partner/channel marketing background preferred
Proven people-management experience leading distributed, cross-cultural teams
Track record owning a marketing budget and demonstrating measurable ROI
Strong stakeholder management; comfortable operating cross-functionally with Partner Network Management, Product, and central Marketing
Strong comfort with digital channels and marketing technology, with experience launching and scaling channels or platforms such as WhatsApp, email or SMS for lifecycle marketing
Fluent English; additional languages a plus given the multi-market remit
#LI-Hybrid
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Source: Xometry careers (Greenhouse)