Field Marketing Manager

Navan
London, United Kingdom
On-site

Who this role is best for

A natural match if you have experience in high-growth tech companies and managing customer engagement campaigns.

Best fit for

  • Candidates with 5+ years in high-growth tech field marketing or customer marketing roles
    — “5+ years of experience in field marketing, customer marketing, demand generation, or events - ideally in a high-growth technology company.”
  • Professionals who have successfully driven cross-sell and upsell initiatives with existing customers
    — “You’re comfortable building campaigns for existing customers, including programs that support cross-sell, upsell, and adoption of additional products.”
  • Individuals with a strong background in cross-functional collaboration and campaign execution
    — “You work effectively across Sales, Customer Success, Product Marketing, Content, and Marketing and Revenue Operations.”

Things to consider

  • The role likely demands a physical presence in London for campaign execution and collaboration
    — “based in London - owning and delivering integrated field marketing programs”
  • Candidates should be prepared to manage budgets and vendor contracts as a core responsibility
    — “Manage budgets and vendor and agency relationships, balancing cost efficiency with high-quality customer experiences.”

How to stand out

  • Highlight your experience with localized campaigns and customer adoption programs
    — “Plan and deliver high-impact programs—including customer events, executive experiences, webinars, partner activations, and localized campaigns”
  • Emphasize your ability to measure program performance and derive actionable insights
    — “Measure program performance against engagement, product adoption, pipeline, and revenue goals”
  • Demonstrate your ability to lead through ambiguity with strategic thinking and execution
    — “You combine strategic thinking with strong project management and execution, and can lead programs through ambiguity.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • build and execute field marketing strategy
  • deliver high-impact programs
  • support regional revenue goals
  • manage budgets and vendor relationships
Typical background
5+ years in field marketing

Skills & requirements

Required

Field MarketingCampaign PlanningCross-functional CollaborationBudget ManagementData Analysis

Preferred

High-growth Technology Company ExperienceCustomer MarketingDemand Generation

Stack & domain

Field MarketingCustomer MarketingDemand GenerationEventsCampaignsProject ManagementStrategic ThinkingAnalytical SkillsCross-functional CollaborationMarketingSalesCustomer Success

About the role

Original posting from Navan

As Field Marketing Manager for the UK, you’ll be the regional marketing lead based in London - owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across Europe.

What You’ll Do:

Own the UK field marketing strategy and execution plan, aligned to regional expansion priorities and company growth objectives.

Build campaigns that help existing customers discover and adopt Navan’s other product lines, in partnership with Sales and Customer Success.

Plan and deliver high-impact programs—including customer events, executive experiences, webinars, partner activations, and localized campaigns—that deepen customer engagement and create qualified expansion opportunities.

Partner with Sales and Customer Success leaders to identify high-potential accounts, understand customer needs, and tailor programs to support cross-sell and upsell motions.

Collaborate with central Marketing teams—including Content, Digital, Creative, Product Marketing, and Marketing Ops - to adapt campaigns, messaging, and assets for EMEA customers.

Establish clear processes for campaign follow-up and handoff, ensuring Sales and Customer Success teams can act on engagement signals and track opportunities through to expansion.

Measure program performance against engagement, product adoption, pipeline, and revenue goals; use insights to improve campaign impact and investment.

Manage budgets and vendor and agency relationships, balancing cost efficiency with high-quality customer experiences.

Lead cross-functional planning and share best practices that help regional teams deliver effective, customer-focused expansion campaigns.

What We’re Looking For:

You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus.

You bring 5+ years of experience in field marketing, customer marketing, demand generation, or events - ideally in a high-growth technology company.

You have a track record of creating marketing programs that deepen customer engagement and contribute to measurable pipeline or revenue growth.

You’re comfortable building campaigns for existing customers, including programs that support cross-sell, upsell, and adoption of additional products.

You combine strategic thinking with strong project management and execution, and can lead programs through ambiguity.

You work effectively across Sales, Customer Success, Product Marketing, Content, and Marketing and Revenue Operations.

You’re analytical and use data to evaluate performance, report results, and improve future programs.

Navan uses AI-assisted Automated Employment Decision Tool (Metaview) to assist with evaluating resumes against job qualifications for this role. All final decisions are made by human recruiters and hiring managers. 

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Source: Navan careers

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