Marketing Account Director (Start-Ups)

Powerdigitalmarketing
Mexico
RemoteCareer-pivot friendly

Who this role is best for

Geared toward marketing professionals with experience in early-stage brands and strong client coaching skills, comfortable with remote work in Mexico and building from scratch.

Best fit for

  • Candidates with 6+ years in marketing, specifically with founder-led or scaling consumer brands.
    — “6+ years in marketing, with meaningful experience working with early-stage or scaling consumer brands”
  • Individuals who can act as a strategic advisor and lead client relationships directly with founders.
    — “Own the senior client relationship, which often means the founder directly”
  • Professionals who have experience with crowdfunding-to-DTC transitions and can navigate limited budgets.
    — “Understands crowdfunding-to-DTC transitions and what changes when a brand moves from Kickstarter momentum to sustainable acquisition”

Things to consider

  • The role demands a high level of client coaching and clear communication of expectations.
    — “Showing them clearly, without condescension, is a meaningful part of the job”
  • Candidates must be prepared to build infrastructure from scratch for clients lacking measurement baselines.
    — “Help clients build measurement infrastructure from scratch when it doesn't exist”

How to stand out

  • Highlight experience with founder-led businesses and your ability to guide them through strategic transitions.
    — “Has worked with founder-led businesses and understands the dynamic”
  • Emphasize your track record in client retention and growth, particularly during challenging periods.
    — “Track record of retaining and growing accounts, including accounts that went through rough patches”
  • Demonstrate your ability to work with limited resources and make strategic prioritization decisions.
    — “Strong prioritization instincts — knows which problems to solve first and which to defer”
  • Showcase your experience in managing direct reports and developing team members.
    — “Manage and develop 1–2 direct reports — run regular 1:1s, build development plans”
  • Position yourself as a strategic thinker who can identify expansion opportunities without overselling.
    — “Identify expansion opportunities that fit the client's stage, don't oversell services a brand isn't ready for”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • own a portfolio of startup accounts
  • run quarterly Power Circuit reviews
Typical background
experience in marketing or sales

Skills & requirements

Required

Account ManagementClient Relationship ManagementStrategic PlanningAI Integration

Preferred

Growth MarketingMeasurement Infrastructure

Stack & domain

AI TechnologiesPower Digital's Nova EcosystemLeadershipCommunicationMarketing

About the role

Original posting from Powerdigitalmarketing via Greenhouse

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You'll own a portfolio of 8–12 Core accounts — early-stage and growth-stage brands that are figuring it out in real time. Some launched via crowdfunding. Some are founder-led with no dedicated marketing team. Some are scaling fast, and the infrastructure hasn't caught up. None of them has a budget to waste.

These clients need a different kind of AD. The Power Circuit work is the same, but what you find is usually more fundamental: weak product-market fit signals, an undefined audience, no measurement baseline, and a media mix built on gut instinct. Prioritization matters more here because you can't fix everything at once, and trying to will burn both the client and the team.

You also need to be comfortable being the most experienced person in the room. The client may not know what good looks like yet. Showing them clearly, without condescension, is a meaningful part of the job.

Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement; build a prioritized roadmap that accounts for what the client can actually execute with their current resources

Own the senior client relationship, which often means the founder directly; QBRs should feel like a board-ready business update, not a marketing recap

Help clients build measurement infrastructure from scratch when it doesn't exist, establish baselines before optimizing against them

Coordinate paid, SEO, content, email, and creative work around a focused account strategy; scope management is part of the job

Identify expansion opportunities that fit the client's stage, don't oversell services a brand isn't ready for

Manage retention and expansion; lead renewals; grow MRR

Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk

Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs

Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews

Coach analysts and specialists; many will be working with startups for the first time

Role Requirements:

6+ years in marketing, with meaningful experience working with early-stage or scaling consumer brands

Has worked with founder-led businesses and understands the dynamic — decisions move fast, emotions run high, strategy and execution blur together

Comfortable building from scratch: no brand guidelines, no historical data, no benchmark — and still making good decisions

Understands crowdfunding-to-DTC transitions and what changes when a brand moves from Kickstarter momentum to sustainable acquisition

Strong prioritization instincts — knows which problems to solve first and which to defer

Comfortable with scrappy media mixes and knows how to get signal out of small budgets

Track record of retaining and growing accounts, including accounts that went through rough patches

Key Performance Indicators (KPIs)

Expansion to Churn Ratio (ETCR)

Net MRR across portfolio

Client NPS (8+ avg)

Monthly Service Expansion pipeline generation

Power Circuit Certification (annual)

Most Important Things (MITs)

Team Coaching and Development

Marketing Strategy, Development and Execution

Client Retention and Client Revenue Growth

Benefits & Perks:

Base salary paid in USD + commission opportunities

Unlimited Time Off available on day one

Fully flex work environment: full-remote, in-office, or hybrid

Healthcare stipend: $50/month to support your healthcare or insurance costs

National Holidays + 2 Mental Health Recharge Days per year

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Source: Powerdigitalmarketing careers (Greenhouse)

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