Marketing Manager UAE

Capital
Dubai, United Arab Emirates
Hybrid

Who this role is best for

Best suited to candidates with hands-on experience in UAE marketing and a track record in regulated consumer industries, working in a collaborative yet autonomous setting.

Best fit for

  • Candidates with 5+ years in regulated industries and UAE-specific channel expertise
    — “5+ years of experience running marketing execution or owning a market/channel budget in a regulated consumer industry”
  • Individuals who can own outcomes and make decisions independently within boundaries
    — “Comfortable working within set boundaries while still pushing for what the market needs”
  • Candidates fluent in Arabic and English with strong local market understanding
    — “Fluent Arabic and English required”

Things to consider

  • This role demands early risk escalation and proactive problem-solving
    — “Escalate regulatory, cultural, or reputational risks specific to Dubai to the Head of Marketing, MENA and relevant CoE leads, early and factually”
  • Candidates must prioritize UAE-specific brand health and digital reputation monitoring
    — “Track UAE-specific brand health and digital reputation signals, surfacing issues early rather than after they show up in the numbers”

How to stand out

  • Highlight your ability to reallocate budgets and make channel trade-offs with clear rationale
    — “Recommend budget reallocation and channel trade-offs for UAE to the Head of Marketing, MENA, with clear rationale”
  • Emphasize your experience managing local brand and affiliate relationships in the UAE
    — “Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in UAE”
  • Showcase your track record of owning results and misses in previous roles
    — “Low ego, high accountability: own results and misses alike”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • managing UAE’s marketing performance
  • executing the regional marketing plan
  • managing local brand relationships
  • tracking brand health and digital reputation
  • escalating risks
Typical background
5+ years of experience running marketing execution or owning a market/channel budgetfirst-hand knowledge of UAE channelsunderstanding of the SCA framework and UAE marketing rules

Skills & requirements

Required

Marketing ExecutionMarket Channel Budget ManagementBrand ManagementOOH, TV, Radio, Podcast, Affiliate, Influencer Relationship ManagementBrand Health TrackingBudget ReallocationChannel Trade-offsRegulatory ComplianceCultural SensitivityReputational Risk ManagementAgency ManagementMedia Owner ManagementPartner ManagementCoordinationProblem-solvingCommunication SkillsStrategic Thinking

Stack & domain

Marketing ExecutionMarket/channel BudgetRegulated Consumer IndustryOOHTVRadioPodcastsAffiliatesInfluencersLocal SponsorshipsSCA FrameworkUAE Marketing RulesProblem-solvingCommunicationTeam BuildingNetworkingStrategic ThinkingLeadershipFinanceFintechBrokerageMarketingRegulation

About the role

Original posting from Capital via Lever

UAE is Capital.com’s largest and most complex MENA market, and you’ll be its single, accountable owner. You’ll run UAE marketing performance like your own business, managing the day-to-day plan, local channels and partners, while also supporting performance activity across the wider region. Strategy, brand and regional budget sit with the Head of Marketing, MENA, and your job is to execute against them with judgment, speed and full ownership of results.

Responsibilities::

  • Own UAE’s marketing performance day to day, treating local commercial outcomes as a

direct personal accountability, not a shared regional metric.

  • Execute the UAE portion of the regional marketing plan agreed with the Head of Marketing,

MENA, adapting tactics to local market conditions within agreed budget and brand

parameters.

  • Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in UAE,

in coordination with central Centres of Excellence, who retain authority over execution

quality and standards.

  • Track UAE-specific brand health and digital reputation signals, surfacing issues early

rather than after they show up in the numbers.

  • Recommend budget reallocation and channel trade-offs for UAE to the Head of Marketing,

MENA, with clear rationale, rather than requesting sign-off without a point of view.

  • Escalate regulatory, cultural, or reputational risks specific to Dubai to the Head of

Marketing, MENA and relevant CoE leads, early and factually.

  • Build and manage the day-to-day relationships with UAE-based agencies, media owners,

and partners that make fast, well-judged local decisions possible.

  • Coordinate agency or junior marketing resource dedicated to UAE where the market

requires it.

  • Support Head of Marketing MENA with other markets as and when required with a

particular focus on supporting performance marketing across the region.

Requirements::

Industry Knowledge

  • 5+ years of experience running marketing execution or owning a market/channel budget in a regulated consumer industry (financial services, fintech or brokerage preferred)
  • First-hand knowledge of UAE channels: OOH, TV, radio, podcasts, affiliates, influencers and local sponsorships
  • Understanding of the SCA framework and UAE marketing rules, and the habit of checking before assuming

Problem-Solving

  • Able to spot which local opportunities fit agreed strategy and risk tolerance, and which don’t
  • Make quick, sound calls within your remit and know what needs Head of Marketing, MENA sign-off
  • Look for the root cause when a channel underperforms instead of adding spend

Collaboration & Influence

  • Work with Centres of Excellence on execution standards, not around them
  • Manage agencies, media and partners like someone who owns the outcome
  • Escalate risks early rather than explain them later

Mindset & Style

  • Treat UAE as your market, while final sign-off sits with the Head of Marketing, MENA
  • Comfortable working within set boundaries while still pushing for what the market needs
  • Low ego, high accountability: own results and misses alike
  • Fluent Arabic and English required

What you will get in return::

  • Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
  • Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
  • Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
  • Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
  • Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
  • Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
  • Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
  • Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community

Source: Capital careers (Lever)

Similar roles