Media Advertising Operation Associate

WPP Media
Bogota, Colombia
Career-pivot friendly

Who this role is best for

Geared toward candidates with hands-on digital advertising experience comfortable with campaign optimization across Google Ads, Meta Ads, and DV360 platforms.

Best fit for

  • Candidates with hands-on experience in managing paid media campaigns and a background in digital advertising
    — “Proven experience (1+ years) in digital advertising, specifically focused on bidding platform management and optimization.”
  • Individuals who thrive in a hybrid office environment and value team collaboration
    — “We’ve adopted a hybrid approach, with teams in the office around four days a week.”
  • Professionals who can translate data into actionable insights for campaign performance
    — “Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights for campaign improvement.”

Things to consider

  • The role requires regular in-office presence for four days per week despite offering hybrid flexibility
    — “teams in the office around four days a week”
  • Candidates must be prepared to work in a global media environment with a focus on AI-driven solutions
    — “WPP Media is WPP's AI-driven media operating unit”

How to stand out

  • Highlight campaign optimization success with specific metrics and platforms in your resume and interview
    — “ensure flawless implementation, continuous optimization, and meticulous monitoring across platforms”
  • Demonstrate your ability to balance data analysis with creative campaign strategies
    — “creative personalisation at scale”
  • Showcase your experience with Excel and data analysis tools for performance tracking
    — “Proficiency in Excel and data analysis tools for reporting and performance tracking.”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • optimized campaign performance
  • increased brand visibility
  • enhanced lead generation
Typical background
digital advertisingmedia operations

Skills & requirements

Required

Digital AdvertisingCampaign ManagementData AnalysisBid ManagementPlatform Implementation

Preferred

Creative PersonalisationAi-driven Media

Stack & domain

Digital AdvertisingBidding Platform ManagementCampaign ImplementationCampaign OptimizationData InterpretationTrends IdentificationActionable Insights GenerationCampaign PlanningTargetingBidding StrategiesExcelData Analysis ToolsReportingPerformance TrackingLeadershipCommunicationCollaborationTeamworkProblem-solvingCritical ThinkingAdaptabilityStress ManagementMedia AdvertisingPaid Media CampaignsGoogle AdsMeta AdsDv360Brand VisibilityLead GenerationConversionsDigital Marketing

About the role

Original posting from WPP Media via Greenhouse

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Media Advertising Operations Associate, you'll be the driving force behind the success of our clients' paid media campaigns. You'll ensure flawless implementation, continuous optimization, and meticulous monitoring across platforms like Google Ads, Meta Ads, and DV360, to maximize brand visibility, generate quality leads, and drive conversions.

Skills and Experience

Proven experience (1+ years) in digital advertising, specifically focused on bidding platform management and optimization.

Hands-on experience implementing and managing campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), DV360, and other relevant platforms.

Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights for campaign improvement.

Solid understanding of digital marketing principles, including campaign planning, targeting, and bidding strategies.

Proficiency in Excel and data analysis tools for reporting and performance tracking.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide. 

Source: WPP Media careers (Greenhouse)

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