MINI Brand Manager

Lookers
Stafford, United Kingdom
Career-pivot friendly

Who this role is best for

A natural match if you have automotive retail management experience and a track record in premium brand leadership.

Best fit for

  • Candidates with automotive retail management experience and a passion for premium brands like MINI
    — “Previous experience in automotive retail management, ideally within a premium or volume franchise environment.”
  • Individuals who have led teams and driven sales performance in dealership settings
    — “Proven ability to lead teams and drive sales performance.”
  • Professionals who can synthesize data to improve profitability and market share
    — “Strong commercial awareness with the ability to interpret and act upon business data.”

Things to consider

  • Probation period is 6 months, which may require immediate performance demonstration
    — “all offers of employment are made subject to a 6 month probation period”
  • Driving licence is mandatory, limiting eligibility to UK drivers
    — “Full UK driving licence.”

How to stand out

  • Highlight dealership leadership experience and MINI brand familiarity in your resume and interview
    — “one of the automotive industry's most iconic and innovative brands”
  • Showcase your ability to implement strategic plans that align with brand standards
    — “developing and implementing strategic plans that maximise opportunities whilst ensuring MINI's premium brand standards are delivered consistently”
  • Demonstrate your track record in team motivation and high-performance culture development
    — “inspire, motivate and develop others”
  • Emphasize your experience with performance data analysis and action planning
    — “analyse performance data and implement action plans to achieve business targets”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • driving sales performance
  • improving customer experience
  • managing dealership operations
  • implementing strategic plans
  • building relationships with manufacturer representatives
Typical background
automotive retail managementpremium brand management

Skills & requirements

Required

Automotive Retail ManagementTeam LeadershipCommercial AwarenessCommunicationRelationship-buildingCustomer-first ApproachMotivationOrganizational Skills

Preferred

Premium Brand Management

Stack & domain

LeadershipCommunicationTeam ManagementSales PerformanceCustomer ServiceData AnalysisBrand Standards ComplianceRecruitmentCoachingDevelopmentCompliance StandardsAutomotive RetailPremium Brand Management

About the role

Original posting from Lookers via Greenhouse

About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.  

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

MINI Brand Manager

Location: Stafford MINI

Salary: £45,000 per annum + Bonus + Company Car

Hours: 44 hours per week

Drive the MINI Brand Forward

Stafford MINI s seeking an ambitious and commercially focused MINI Brand Manager to lead the success of one of the automotive industry's most iconic and innovative brands. This is an exciting opportunity for a motivated leader to take ownership of the MINI business, driving sales performance, customer experience, profitability, and team engagement.

Working closely with senior leadership, you will be responsible for developing and implementing strategic plans that maximise opportunities whilst ensuring MINI's premium brand standards are delivered consistently across the dealership.

Key Responsibilities

Lead, motivate and develop the MINI sales team to deliver outstanding results.

Drive new and used vehicle sales performance, profitability and market share.

Ensure exceptional customer service standards are maintained throughout the customer journey.

Manage all aspects of dealership operations relating to the MINI franchise.

Analyse performance data and implement action plans to achieve business targets.

Work collaboratively with Marketing teams to develop and execute local marketing initiatives.

Build strong relationships with manufacturer representatives and ensure compliance with brand standards.

Monitor stock management, forecasting and ordering to optimise sales opportunities.

Recruit, coach and develop colleagues, creating a high-performance culture.

Ensure all FCA, regulatory and company compliance standards are met.

About You

To be successful in this role, you will demonstrate:

Previous experience in automotive retail management, ideally within a premium or volume franchise environment.

Proven ability to lead teams and drive sales performance.

Strong commercial awareness with the ability to interpret and act upon business data.

Excellent communication and relationship-building skills.

A customer-first approach with a passion for delivering exceptional experiences.

The ability to inspire, motivate and develop others.

Strong organisational and planning skills.

Full UK driving licence.

Core Benefits:

Competitive salaries with structured pay scales and progression as you grow within the business

Generous annual leave that increases with your length of service

Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave

Access to Techscheme for discounted technology purchases with flexible payments

Health & Wellbeing:

Eyecare vouchers to help cover vision care needs

Smart Health – 24/7 access to GP services to support your mental and physical wellbeing

Dental insurance for everyday dental care and unexpected treatments

Optional critical illness cover for peace of mind during life's most challenging moments

Financial Wellbeing:

MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app

Free will writing services to help plan for the future

Flexible life assurance options and partner life assurance for added protection

Leisure & Lifestyle:

Discounted gym memberships to support an active lifestyle

Travel insurance to help you explore with confidence

Access to home and technology vouchers

bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential. 

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.

We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.

Source: Lookers careers (Greenhouse)

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