Mobile Growth Manager - CRM (Braze)

Phiture GmbH
Spain
Remote

Who this role is best for

Aimed at mid-to-senior level CRM specialists who can leverage Braze for advanced segmentation and user psychology.

Best fit for

  • Candidates with experience in mobile app retention and Braze campaign optimization
    — “Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.”
  • Individuals who can integrate user data and build insights using analytics platforms
    — “Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.”
  • Professionals who thrive in client-facing roles and can translate behavioral insights into campaigns
    — “Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes.”

Things to consider

  • The role demands a strong grasp of user psychology and motivation in mobile app contexts
    — “Understanding of user psychology and motivation in mobile app usage.”

How to stand out

  • Demonstrate experience with liquid logic and dynamic content personalization in Braze
    — “Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.”
  • Showcase your ability to analyze campaign performance and drive retention improvements
    — “Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.”
  • Highlight your technical skills in HTML and cross-platform template optimization
    — “Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.”
  • Emphasize your ability to train others on Braze and integrate with external tools
    — “Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Implement and optimize marketing campaigns using Braze
  • Personalize and customize campaign content dynamically
  • Manage and enhance custom attributes in Braze
  • Collaborate with the data analytics team to integrate and leverage user data
  • Develop and test HTML code modifications within Braze templates
Typical background
Experience with A/B testing in any digital marketing channelProficiency in using Braze for planning and launching campaigns

Skills & requirements

Required

Mobile App Retention AuditsCRM ProgramsAdvanced Segmentation And Targeting StrategiesCampaign OptimizationData AnalyticsA/B TestingHTML Code ModificationsCampaign Performance Analysis

Preferred

Mobile-centric StartupsUser AcquisitionCopywriting

Stack & domain

BrazeA/B TestingHTMLMobile AnalyticsData-drivenAnalyticalCreativeCollaborativeMobile MarketingCRM

About the role

Original posting from Phiture GmbH via Greenhouse

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

Join Phiture's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele. Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation.

WHAT YOU’LL DO:

Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.

Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.

Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.

Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.

Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.

Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.

Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.

WHAT YOU’LL NEED:

Experience with A/B testing in any digital marketing channel.

Proficiency in using Braze for planning and launching campaigns.

Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.

A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.

Focus on performance and results, striving for measurable impact.

Understanding of user psychology and motivation in mobile app usage.

Nice to have: 

Experience working at mobile-centric startups

Experience with user acquisition (ASO or Performance Marketing)

Experience with copywriting for marketing or sales communications

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

Source: Phiture GmbH careers (Greenhouse)

Similar roles

More roles at Phiture