Paid Social Manager

Midnite
United Kingdom
Remote

Who this role is best for

Best suited to candidates with hands-on Paid Social experience and a strategic mindset working in the gaming and sports betting industry.

Best fit for

  • Candidates with 3+ years of Paid Social campaign experience and a track record of managing large acquisition budgets
    — “Has 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.”
  • Individuals who can balance strategic thinking with hands-on execution across multiple digital platforms
    — “Thrive in a fast-moving environment, takes ownership and enjoys balancing strategic thinking with hands-on execution.”
  • Candidates with a strong analytical background and experience in incrementality testing and cohort analysis
    — “Is commercially analytical and comfortable working with incrementality frameworks, cohort data and attribution approaches beyond last-click.”

Things to consider

  • The role demands deep expertise in multiple platforms, not just a superficial understanding of them
    — “Has extensive hands-on experience with Meta Ads Manager and strong knowledge of additional paid social platforms such as Snap, TikTok, Reddit or X.”
  • Candidates must be able to govern and challenge external agency partners with evidence-based decisions
    — “Can translate complex analysis into clear, evidence-based commercial recommendations.”

How to stand out

  • Highlight experience in incrementality testing and cohort analysis in your resume and interview responses
    — “Lead incrementality testing through geo-tests, audience holdouts and lift studies.”
  • Demonstrate your ability to work with mobile attribution platforms like AppsFlyer or Adjust
    — “Understands mobile attribution and tracking, with experience using leading MMPs such as AppsFlyer, Adjust or Branch.”
  • Showcase your ability to collaborate across teams, especially with Creative and Brand departments
    — “Own creative testing, partnering with Creative and Brand to generate repeatable performance insights.”
  • Emphasize your experience with both website and app acquisition in your application materials
    — “Has experience optimising campaigns across both websites and mobile app acquisition.”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Owning Paid Social strategy and performance
  • Leading incrementality testing
  • Overseeing creative testing
  • Building strong relationships with platform partners
Typical background
3+ years of experience in Paid Social campaignsExperience with Meta Ads Manager

Skills & requirements

Required

Paid Social StrategyBudget AllocationIncrementality TestingCreative TestingAgency OptimizationPerformance MeasurementCompliance

Preferred

Gambling Industry ExperienceInfluencer Marketing

Stack & domain

Paid Social StrategyCommercial PerformanceBudget AllocationIncrementality TestingCreative TestingAgency OptimisationPerformance MarketingProductDataComplianceLeading Creative DiscussionsUnderstanding Effective, High-converting Paid Social AdvertisingThriving In A Fast-moving EnvironmentTaking OwnershipBalancing Strategic Thinking With Hands-on ExecutionSports BettingGamingMobile AttributionTrackingIncrementality FrameworksCohort DataAttribution Approaches

About the role

Original posting from Midnite via Ashby

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

👀 The Role

Title: Paid Social Manager

Team: Performance Marketing

Location: United Kingdom, Remote

Salary: £55,000 per annum

Paid Social is a key driver of Midnite’s growth, and we’re looking for someone to own its commercial strategy and performance across multiple platforms. Working closely with our agency partner, you’ll set the direction for budget allocation, testing and optimisation, challenge execution with hands-on platform expertise, and ensure investment is measured against genuine business impact rather than platform-reported results alone.

You will:

  • Own Midnite’s Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms.
  • Recommend and govern budget allocation, applying clear scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality.
  • Lead incrementality testing through geo-tests, audience holdouts and lift studies.
  • Own creative testing, partnering with Creative and Brand to generate repeatable performance insights.
  • Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages.
  • Partner across Performance Marketing, Product, Data and Compliance to deliver joined-up, measurable and compliant Paid Social activity.
  • Identify new growth opportunities and support new-market launches with clear measurement and commercial benchmarks.
  • Build strong relationships with platform partners to access new features, betas and category insights.
  • Hold agency partners accountable for execution quality and maintain clear governance over material budget decisions.

The next Midniter:

  • Has 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.
  • Has extensive hands-on experience with Meta Ads Manager and strong knowledge of additional paid social platforms such as Snap, TikTok, Reddit or X.
  • Understands mobile attribution and tracking, with experience using leading MMPs such as AppsFlyer, Adjust or Branch.
  • Is highly analytical, comfortable working with large datasets, and confident making data-driven decisions.
  • Has experience optimising campaigns across both websites and mobile app acquisition.
  • Is comfortable leading creative discussions and understands what makes effective, high-converting paid social advertising.
  • Thrives in a fast-moving environment, takes ownership and enjoys balancing strategic thinking with hands-on execution.
  • Experience within gambling, gaming or influencer marketing is a bonus, but not essential.
  • Is commercially analytical and comfortable working with incrementality frameworks, cohort data and attribution approaches beyond last-click.
  • Has experience managing or constructively challenging an external agency partner, and can translate complex analysis into clear, evidence-based commercial recommendations.

💰 Winnings

  • Private health insurance with zero excess, including optical cover and optional dental.
  • Income protection to protect your earnings and give you peace of mind.
  • Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
  • Flexible working and a fully supported home office setup so you can do your best work from home.
  • Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
  • Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
  • Retail discounts and subscription perks across a wide range of brands.
  • Quarterly team socials to connect, celebrate and have fun together.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.

Source: Midnite careers (Ashby)

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