Performance Marketing Manager

Mirage
Union Square +1 more
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for performance marketing professionals who manage paid social campaigns and test emerging channels, with experience in AI video tools and a preference for in-person work in New York City.

Best fit for

  • Candidates with 4+ years of experience in performance marketing and a focus on Meta and TikTok ads
    — “Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok”
  • Individuals who thrive in fast-moving startups and have a proven track record of scaling UA programs
    — “You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel.”
  • Candidates who can balance hands-on campaign execution with strategic growth planning
    — “Day to day, you’ll balance hands-on campaign management with short and long term growth planning.”

Things to consider

  • In-person presence in NYC is required for most roles, limiting remote flexibility
    — “Please note that most of our roles will require you to be in-person at our NYC HQ”

How to stand out

  • Highlight experience with paid social campaigns and specific KPI optimization strategies
    — “Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs”
  • Emphasize your ability to test and iterate on new channels and ad formats
    — “Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.”
  • Showcase your data-driven approach with examples of A/B testing and performance reporting
    — “Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • scaled user acquisition efforts
  • optimized campaigns for efficiency and scalability
  • identified opportunities for sustainable growth
Typical background
experience in performance marketing

Skills & requirements

Required

User AcquisitionCampaign ManagementPaid Acquisition ChannelsCampaign OptimizationData Analysis

Preferred

Emerging ChannelsCreative Direction

Stack & domain

Meta AdsData Analysis

About the role

Original posting from Mirage via Ashby

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work

Captions https://apps.apple.com/us/app/captions-ai-edits-your-video/id1541407007 — Our flagship creative workspace

Tesseract https://x.com/trymirage/status/2102429594804429138 — Our professional video engine for AI agents

Research https://mirage.app/research?utm_source=chatgpt.com — The foundation models we build in-house

Updates https://x.com/trymirage — The latest from Mirage

TechCrunch https://techcrunch.com/2026/03/24/mirage-raises-75m-to-continue-building-models-for-its-ai-video-editing-app-captions/, Forbes https://www.forbes.com/companies/captions/?list=ai50, Fast Company https://www.fastcompany.com/91270234/video-most-innovative-companies-fast-company-2025-youtube-roku-tubi-vimeo-captions-descript-cour-procreate-synthesia-beeble — Press

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)

Description

We’re looking for a Performance Marketer to help scale our user acquisition efforts across paid channels. This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.

You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality, and use data to iterate and learn.

Day to day, you’ll balance hands-on campaign management with short and long term growth planning. You’ll monitor performance, test new ideas, ship creative, and identify opportunities to drive sustainable growth in a fast-moving startup environment.

Key Responsibilities

  • Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
  • Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
  • Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
  • Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
  • Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
  • Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
  • Prepare regular performance reports and contribute insights that inform optimization decisions and future investment

Preferred Qualifications

  • Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
  • Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
  • Solid understanding of conversion tracking across mobile and web platforms.
  • Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.

BENEFITS:

  • Comprehensive medical, dental, and vision plans
  • 401K with employer match
  • Commuter Benefits
  • Catered lunch multiple days per week
  • Dinner stipend every night if you're working late and want a bite!
  • Grubhub subscription
  • Health & Wellness Perks
  • Multiple team offsites per year with team events every month
  • Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

Source: Mirage careers (Ashby)

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