Senior Channel Marketing Manager, Reseller US

Huntress
United States
Remote

Who this role is best for

Best suited to candidates with channel marketing experience in the SaaS or cybersecurity domain, working in a remote US-based setting and focused on collaboration with reseller partners.

Best fit for

  • Candidates with 5+ years in channel marketing, particularly in SaaS or cybersecurity, and a track record of driving measurable results with resellers.
    — “5+ years of experience in channel or partner marketing, ideally in the SaaS or cybersecurity space.”
  • Individuals who can manage multiple programs and partner relationships while adapting campaigns for reseller use.
    — “Ability to plan, manage, and execute several programs and partner relationships at once.”
  • Candidates who have experience in MDF-funded activities and partner program mechanics like deal registration.
    — “Experience planning MDF-funded or co-marketing activities and working within channel program mechanics such as deal registration and lead sharing.”

Things to consider

  • The role requires a high level of cross-functional collaboration across multiple departments and geographic boundaries.
    — “Exceptional ability to lead, influence, and collaborate across organizational and geographic boundaries.”
  • The position is remote in the US, with no mention of flexibility for international candidates.
    — “Location: Remote US”

How to stand out

  • Highlight experience with co-marketing programs that produced measurable pipeline and revenue growth.
    — “Proven success planning and executing co-marketing programs with resellers that produced measurable pipeline and revenue.”
  • Emphasize your ability to adapt corporate campaigns into partner-ready kits and co-branded materials.
    — “Adapt Huntress campaigns, messaging, and assets into partner-ready kits and co-branded materials that partners can launch with minimal effort.”
  • Demonstrate your analytical ability to assess marketing opportunities and make ROI-based decisions.
    — “Strong analytical skills, with the ability to assess opportunities and make ROI-based decisions on programs and investments.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Built and executed joint marketing and GTM plans with strategic resellers
  • Planned and executed partner GTM motions
  • Served as the primary marketing point of contact for reseller partners
  • Adapted Huntress campaigns into partner-ready kits
Typical background
Experience in channel marketing or partner marketingData-driven marketing background

Skills & requirements

Required

Channel MarketingReseller MarketingGTM PlanningDemand GenerationWebinarsRegional And Field EventsProduct Launch PlaysPartner-led ProgramsMDF And Co-marketing FundsPartner CampaignsAttributionProduct UpdatesChannel-specific CampaignsPartner EngagementKPI Tracking

Preferred

Data-driven MarketingAction-orientedRelationship-buildingSales And Marketing AlignmentProduct MarketingChannel OperationsCustomer SuccessSales Enablement

Stack & domain

Joint Marketing PlansDemand Generation CampaignsWebinarsRegional And Field EventsProduct Launch PlaysPartner-led ProgramsMDF And Co-marketing FundsPartner CampaignsCorporate PrioritiesLead HandlingAttributionProduct UpdatesLaunchesChannel-specific CampaignsPartner EngagementHuntress Hub Partner PortalCommunicationsResourcesOngoing Engagement StrategiesPartner Marketing KpisSourced And Influenced PipelineCampaign ConversionRelationship-buildingData-drivenAction-orientedTurning Joint Plans Into Measurable ResultsCybersecurityResellerEnterprise

About the role

Original posting from Huntress via Greenhouse

What We Do:

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.

Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers' protection.

Huntress now secures more than 6M endpoints and 17M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.

Reports to: Senior Manager, Channel Marketing

Location: Remote US

Compensation Range: $160,000 to $170,000 base plus bonus and equity

What You'll Do

Huntress is looking for a Channel Marketing Manager to partner directly with our strategic resellers in North America and plan and execute go-to-market motions that drive pipeline and revenue. You will build joint marketing plans with a group of strategic and focus partners, bring Huntress campaigns and programs to life through those partners, and measure what works so we can invest where the return is highest.

This role is hands-on. The ideal candidate is a strong relationship-builder who works comfortably with partner marketing and sales teams, is data-driven and action-oriented, and has a record of turning joint plans into measurable results.

Responsibilities

Build and own joint marketing and GTM plans with Strategic and Focus North American resellers, with clear goals for pipeline, bookings, and activity with measurable ROI.

Plan and execute partner GTM motions, including demand generation campaigns, webinars, regional and field events, product launch plays, and partner-led programs.

Serve as the primary marketing point of contact for North American reseller partners, helping them position and sell Huntress to their customers with consistent messaging, branding, and execution.

Adapt Huntress campaigns, messaging, and assets into partner-ready kits and co-branded materials that partners can launch with minimal effort.

Plan the activities and campaigns that put MDF and co-marketing funds to work with your partners, partnering with the Program Manager who administers MDF, and report on the results and ROI of funded activity.

Partner with Partner Sales, Demand Generation, Product Marketing, and Channel Operations to align partner campaigns with corporate priorities, lead handling, and attribution.

Collaborate with Product Marketing to turn product updates and launches into channel-specific campaigns that drive partner activation, product adoption, and lead generation.

Support partner engagement through the Huntress Hub partner portal, including communications, resources, and ongoing engagement strategies.

Track and report on partner marketing KPIs, including partner engagement, sourced and influenced pipeline, campaign conversion, and use the results to guide investment.

Capture partner feedback and recommend improvements to channel programs, enablement, and marketing resources.

Support partner QBRs, events, and executive engagements with strategic partners.

What You Bring to the Team

5+ years of experience in channel or partner marketing, ideally in the SaaS or cybersecurity space.

Proven success planning and executing co-marketing programs with resellers that produced measurable pipeline and revenue.

Working knowledge of the North American reseller ecosystem and how partners market and sell.

Experience planning MDF-funded or co-marketing activities and working within channel program mechanics such as deal registration and lead sharing.

Ability to plan, manage, and execute several programs and partner relationships at once, and pivot quickly as needs change.

Strong analytical skills, with the ability to assess opportunities and make ROI-based decisions on programs and investments.

Exceptional ability to lead, influence, and collaborate across organizational and geographic boundaries.

Familiarity with CRM, marketing automation, and PRM or partner portal tools (e.g., Salesforce, HubSpot).

Nice to Have

Experience in cybersecurity, MSP, or SMB-focused markets.

Experience with account-based or partner-specific campaign planning.

What Success Looks Like in the First Year

Joint marketing plans in place and running with each of your strategic resellers.

Measurable growth in partner-sourced and partner-influenced pipeline.

Well-planned, MDF-funded activity with your partners and a clear view of ROI by partner and campaign type.

Partner-ready campaigns and assets that your partners use again and again.

What We Offer: 

100% remote work environment - since our founding in 2015

Generous paid time off policy, including vacation, sick time, and paid holidays

12 weeks of paid parental leave

Highly competitive and comprehensive medical, dental, and vision benefits plans 

401(k) with a 5% contribution regardless of employee contribution

Life and Disability insurance plans

Stock options for all full-time employees 

One-time $500 reimbursement for building/upgrading home office

Annual allowance for education and professional development assistance 

$75 USD/month digital reimbursement

Access to the BetterUp platform for coaching, personal, and professional growth

Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are. 

We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.  

We do discriminate against hackers who try to exploit businesses of all sizes.

Accommodations: 

If you require reasonable accommodation to complete this application, interview, or pre-employment testing or participate in the employee selection process, please direct your inquiries to accommodations@huntresslabs.com. Please note that non-accommodation requests to this inbox will not receive a response. 

Huntress uses artificial intelligence tools to assist in reviewing and evaluating job applications, including resume screening, skills assessment, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process, but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Candidate Privacy Notice for more details on our practices and your data privacy rights.

#BI-Remote 

Source: Huntress careers (Greenhouse)

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