Senior Growth Manager

Okx

Sydney +1 more

Who this role is best for

Geared toward candidates with experience in growth marketing and managing high-value customer segments, comfortable with translating global strategies into local execution and cross-functional collaboration.

Best fit for

Candidates with 5+ years in growth marketing and a track record in managing VIP or institutional clients
— “Minimum 5 years of experience in growth marketing, product marketing, digital marketing, commercial growth, or a related field.”
Individuals who have led go-to-market programs for priority products and can define success metrics
— “Lead go-to-market programs for priority products, defining target segments, customer journeys, messaging, incentives, channel plans, and success metrics.”
Candidates with a background in designing loyalty and reactivation programs for sustained growth
— “Design loyalty, reward, engagement, and reactivation programs that support sustainable customer and commercial growth.”

Things to consider

The role demands close coordination with global teams, which may require adapting to international time zones and expectations.
— “the key local stakeholder for global Performance Marketing and Lifecycle teams”
Candidates must be prepared to manage budgets and deliver results across multiple stakeholders and departments.
— “managing delivery from objectives and budgets through to stakeholder coordination and post-event reporting”

How to stand out

Highlight experience in translating global marketing strategies into localized campaigns.
— “translating local priorities into campaign briefs and collaborating on audiences, customer journeys, creative and messaging.”
Showcase cross-functional collaboration skills, particularly with Product, Data, and Compliance teams.
— “Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and commercially sustainable growth programs.”
Demonstrate ability to plan and execute customer events with clear post-event reporting structures.
— “Plan and execute customer events, VIP experiences, partner activations, and industry engagements, managing delivery from objectives and budgets through to stakeholder coordination and post-event reporting.”
Quantify past results in growth initiatives, especially those tied to retention and lifetime value.
— “Develop full-funnel growth strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving funding, trading activity, product adoption, retention, revenue, and lifetime value.”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

owns local growth strategy and end-to-end program delivery
translates business and product priorities into coordinated growth initiatives
drives funding, trading activity, product adoption, retention, revenue, and lifetime value

Typical background

5+ years of experience in growth marketing, product marketing, digital marketing, commercial growth

Skills & requirements

Required

Growth MarketingProduct MarketingDigital MarketingCommercial GrowthCustomer SegmentationLifecycle GrowthRetentionReactivationMonetisationPaid-mediaLifecycle-marketingCustomer EventsVIP EngagementsPartner ActivationsIndustry EventsCommercial And Analytical Skills

Preferred

Event PlanningVIP Management

Stack & domain

FinanceHealthcare

About the role

Original posting from Okx via Greenhouse

Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
The Senior Growth Manager will own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments, including advanced traders and VIPs.
This is a hands-on senior individual contributor role responsible for translating business and product priorities into coordinated growth initiatives and measurable commercial outcomes. The role will act as the key local stakeholder for global Performance Marketing and Lifecycle teams while working closely with Product, Relationship Management, Data, Marketing, and other regional and global stakeholders.
What You'll be Doing
Own local growth initiatives end to end, from strategy and planning through execution, optimisation, and performance reporting.
Lead go-to-market programs for priority products, defining target segments, customer journeys, messaging, incentives, channel plans, and success metrics.
Develop full-funnel growth strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving funding, trading activity, product adoption, retention, revenue, and lifetime value.
Design loyalty, reward, engagement, and reactivation programs that support sustainable customer and commercial growth.
Act as the key local stakeholder for global Performance Marketing and Lifecycle teams, translating local priorities into campaign briefs and collaborating on audiences, customer journeys, creative and messaging.
Plan and execute customer events, VIP experiences, partner activations, and industry engagements, managing delivery from objectives and budgets through to stakeholder coordination and post-event reporting.
Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and commercially sustainable growth programs.
Monitor customer and commercial performance, identify growth opportunities, and communicate insights, results, and recommendations to local, regional, and global stakeholders.
What We Look For In You
Minimum 5 years of experience in growth marketing, product marketing, digital marketing, commercial growth, or a related field.
Proven experience managing growth or go-to-market initiatives from strategy through execution and performance reporting.
Strong understanding of customer segmentation, lifecycle growth, retention, reactivation, and monetisation.
Basic understanding of paid-media and lifecycle-marketing principles, with the ability to brief and collaborate effectively with specialist teams.
Experience planning and executing customer events, VIP engagements, partner activations, or industry events.
Strong commercial and analytical skills, with the ability to connect growth activities to customer and business outcomes.
Proven ability to influence cross-functional stakeholders and work effectively with regional and global teams.
Strong communication, stakeholder-management, and project-management skills.
Proactive, execution-focused, and comfortable operating in a fast-paced environment.
Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
Experience working with sophiscated investors, institution, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
Notice:
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Source: Okx careers (Greenhouse)