Senior Manager, Marketing Strategy

Formlabs
Somerville, MA
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for candidates with experience in scaling businesses and fluency in AI tools who can work in a fast-paced, international environment.

Best fit for

  • Candidates with a background in scaling businesses from 1 to 10 and strategic thinking
    — “experience in scaling business from 1 to 10”
  • Individuals who can structure analysis and build data models to guide real decisions
    — “Structure analysis and build data-driven models that guide real decisions”
  • Professionals comfortable with cross-functional collaboration and executive-level interaction
    — “Partner with senior leaders across the business to drive alignment”

Things to consider

  • Equity is a significant part of compensation, which may affect financial expectations
    — “equity will be a significant portion of your total compensation”

How to stand out

  • Highlight your experience in defining customer segments and market sizing in your resume
    — “Define customer segments and size markets to decide where Formlabs should grow next”
  • Demonstrate your ability to build business cases and execute strategies in interviews
    — “Build the business case for how to win a segment, then own the execution and delivery”
  • Showcase your fluency with AI tools and how they enhance your strategic work
    — “Use AI tools fluently in your daily work, held to the same quality bar as your own”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • define customer segments and size markets
  • build the business case
  • structure analysis and build data-driven models
  • partner with senior leaders
Typical background
3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultantexperience in industry research and customer segmentation

Skills & requirements

Required

Customer SegmentationMarket SizingBusiness Case BuildingData-driven Decision-makingCross-functional CollaborationExecutive Leadership EngagementStructure AnalysisBuild Data-driven Models

Preferred

AI Tools FluencyData Analytics And Visualization ToolsEngineering/manufacturing ExperienceMBA

Stack & domain

Data AnalyticsVisualization ToolsSQLGBQLookerAI ToolsEngineeringManufacturingStrategic ThinkingDebateCollaborationOwnership MentalityGrowth MindsetMarketing StrategyCustomer SegmentationData-driven Decision-making

About the role

Original posting from Formlabs

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact: 

We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment to deliver results 

What You’ll Do:

Define customer segments and size markets to decide where Formlabs should grow next

Build the business case for how to win a segment, then own the execution and delivery

Structure analysis and build data-driven models that guide real decisions

Partner with senior leaders across the business to drive alignment

About You:

3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10. 

Experience in industry research and customer segmentation

Experience working with executive leaders and are willing to debate and push back

Are able to structure analysis & build data-driven models

Have a growth mindset. Don’t mind trying new ideas and learn fast

Have an ownership mentality and get things done

Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills: 

Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)

Engineering, manufacturing or related experience is a big plus

MBA preferred, not required

Our Benefits & Perks:

Robust equity program to build future wealth through RSUs

Comprehensive healthcare coverage (Medical, Dental, Vision)

401K matching and access to financial advisors

Generous paid Parental Leave (up to 16 weeks)

Tenure-based paid Sabbatical Leave (up to 6 weeks)

Flexible Out of Office Plan – Take time when you need it

Ample on-site parking & pre-tax commuter benefits

Healthy on-site lunches, snacks, beverages, & treats

Regular sponsored professional development opportunities

Many opt-in culture events across our diverse community

And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Compensation

Every Formlabs employee receives equity because everyone contributes to building the company. You’ll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.

The annual base pay range for this role is:$100,000—$200,000 USD

Source: Formlabs careers

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