Aimed at experienced Google Ads specialists who can independently drive automation and demand generation strategies.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Formula via Ashby
TL;DR
We spend solid budget on Google Ads every month. Meta is automated to the point where our UA Manager forgot the last time he logged into the dashboard. Google isn't there yet, and that's where you come in. You'll own Google Ads end-to-end: scale spend, crack Demand Gen, fix what doesn’t work in GDN audiences, and build the automation layer that makes it all run with minimal friction. This is a hands-on, high-autonomy role in a team that ships fast, automates everything, and doesn't believe in busywork.
WHAT WE ARE LOOKING FOR
- A Google Ads specialist who has personally managed $300k-500k+/month in spend — not supervised it, managed it
- Someone who gets excited about scaling Demand Gen from zero and figuring out why audiences don't convert in GDN
- Someone who writes Google Ads Scripts to solve their own problems, not someone who waits for a developer
- A person who already uses AI tools daily — for ad copy, data analysis, reporting — because that's just how they work
- An independent operator who proposes what to test next, not someone who asks "what should I do?"
WHAT YOU'LL BE DOING
- Own and scale Google Ads (Predominantly GDN, Demand Gen, plus Search) while hitting CPS and ROAS targets
- Run weekly creative testing cycles: launch new assets, scale winners, kill underperformers — hundreds of creatives flowing through the system
- Crack unsolved problems: Demand Gen has never worked for us, GDN audiences have never beaten Broad — figure out why and fix it (or prove it can't be done with data)
- Build automation: replicate what we've done with Meta — semi-automated uploads, Slack-driven commands, rules-based campaign management
- Collaborate directly with creative, growth, and analytics teams to close the loop between ad performance and business outcomes (LTV, ARPU, payback)
WHAT YOU'LL NEED
- 3+ years of hands-on Google Ads management at scale (Search, GDN, Demand Gen) — subscription or DTC business preferred
- Proven ability to manage $500k+/month in Google spend and optimize for unit economics (CPS, ROAS, LTV), not just clicks
- Hands-on experience writing and maintaining Google Ads Scripts for automation, alerts, bid adjustments, and bulk operations
- Active daily use of AI/LLM tools in your workflow — this is a working habit, not a buzzword on your resume
- Strong analytical thinking: you pull your own reports, build your own dashboards, and turn data into decisions
- Knowledge of Russian language
DISCLAIMER: Please note, we will not be able to proceed with your application if you haven't worked with GDN and Demand Gen tools.
NICE TO HAVE
- Experience with AppLovin, TikTok Ads, or other ad networks beyond Google and Meta
- Background in health, wellness, nutrition, or supplement DTC
- Familiarity with web subscription funnels and paywall optimization
- Amplitude, SEMrush, SimilarWeb, or similar analytics and competitive intelligence tools
WHAT WE OFFER
- Inspiring Mission: Help users live longer, healthier lives through innovative products.
- Impact: Directly influence company growth with minimal bureaucracy.
- Attractive Compensation: Competitive salary and comprehensive benefits package.
- Work-Life Balance: Flexible working hours.
- Professional Development: Tuition reimbursement.
- Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
- Benefits: Health insurance, gym membership reimbursement, home office support.
- Profitable Business: 8 years old, no runway anxiety. Your bets are judged on results, not on the next round
Source: Formula careers (Ashby)