Social Media-Digital Marketing Specialist

IDT
Guatemala City, Guatemala
HybridCareer-pivot friendly

Who this role is best for

Best suited to bilingual content creators with hands-on design experience working in the small and mid-sized business digital marketing domain.

Best fit for

  • Bilingual professionals with a track record in local SMB social media campaigns
    — “focus on local/SMB promotion rather than generic posting”
  • Candidates with a strong portfolio in graphic and video content creation
    — “Your portfolio should showcase engaging, professional social media content and brand assets”
  • Individuals who can independently manage multiple creative requests and coordinate with sales teams
    — “Capable of balancing competing priorities, managing multiple reps' requests”

Things to consider

  • Limited strategic input expected, as priorities and brand guidelines are already set
    — “Strategic priorities, brand guidelines, and target audiences are already established”
  • The role may involve significant interaction with non-tech-savvy team members
    — “Comfortable and patient coaching non-tech-savvy team members”

How to stand out

  • Emphasize your ability to independently produce high-quality visual and video content
    — “produce polished visuals and short-form video content”
  • Showcase experience managing social media platforms like Instagram, Facebook, and WhatsApp Business
    — “Proven track record managing and growing Instagram, Facebook, and WhatsApp Business”
  • Highlight your bilingual communication skills and ability to coach others
    — “Non-negotiable, as you will interact directly with our bilingual sales representatives”
  • Demonstrate your capacity to maintain a consistent social media cadence
    — “maintain an active social media cadence in direct coordination with sales leadership”
Pace · SteadyCollaboration · LowAutonomy · MediumDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • transformed local social media presence into a consistent driver of merchant leads
Typical background
proven track record managing and growing Instagram, Facebook, and WhatsApp Business

Skills & requirements

Required

Bilingual (english & Spanish)Strong Design PortfolioHands-on Graphic & Video CreationSocial Media ExpertiseAutonomous & Highly OrganizedEmpathetic Communicator

Preferred

Basic Web & Landing Page BuildingDigital Marketing & Lead GenerationIndustry FamiliarityAdvanced Video Editing

Stack & domain

CanvaAdobe Creative SuiteWixSquarespaceWordpressCommunicationCoachingPOSMerchant ServicesPayment Processing

About the role

Original posting from IDT via Lever

About the Role

We are looking for a bilingual Social Media & Design Specialist to support our nationwide field sales force. Our representatives sell industry-leading solutions—including NRS Point of Sale, merchant processing, business funding, and BOSS Revolution services—to small and mid-sized businesses across the United States.

In this role, you will serve as the dedicated creative resource for our sales team, transforming their local social media presence into a consistent driver of merchant leads.

Key Context:

This is a hands-on execution role rather than a high-level strategy position. Strategic priorities, brand guidelines, and target audiences are already established. We need an agile content creator who can independently design high-quality visual assets, produce short-form video, and maintain an active social media cadence in direct coordination with sales leadership and top-performing representatives.

Requirements:

What We Are Looking For (Must-Haves):

-

Fully Bilingual (English & Spanish): Non-negotiable, as you will interact directly with our bilingual sales representatives and their clients.

-

Strong Design Portfolio: We hire based on proven skill rather than job titles. Your portfolio should showcase engaging, professional social media content and brand assets.

-

Hands-On Graphic & Video Creation: Proficiency in Canva, Adobe Creative Suite, or similar design software, with the ability to produce polished visuals and short-form video content.

-

Social Media Expertise: Proven track record managing and growing Instagram, Facebook, and WhatsApp Business—with a focus on local/SMB promotion rather than generic posting.

-

Autonomous & Highly Organized: Capable of balancing competing priorities, managing multiple reps' requests, and delivering consistent, high-quality output under minimal supervision.

-

Empathetic Communicator: Comfortable and patient coaching non-tech-savvy team members on adopting digital tools and content best practices.

Nice-to-Haves:

-

Basic Web & Landing Page Building: Hands-on experience with platforms such as Wix, Squarespace, or WordPress.

-

Digital Marketing & Lead Generation: Familiarity with paid social ad setup or organic lead-gen funnels.

-

Industry Familiarity: Knowledge of POS (Point of Sale), merchant services, payment processing, or the retail/small-business landscape.

-

Advanced Video Editing: Experience crafting high-retention Reels, TikToks, and short-form storytelling.

We Offer:

Competitive salary

Bonuses

A great and positive workplace

Parking Subsidy

Life and Medical Insurance

Benefits and Discounts

Growth opportunities

Benefits by law (Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)

Source: IDT careers (Lever)

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