Sr. Paid media search analyst

Latamcent

Saint Paul, MN

On-site

Who this role is best for

Geared toward candidates with hands-on SEM experience and strong client-facing skills, comfortable with managing ecommerce campaigns and driving strategy.

Best fit for

Candidates with 3+ years of SEM experience and the ability to manage multiple accounts independently
— “3+ years managing paid search or SEM programs hands-on”
Individuals with deep Google Ads and Microsoft Ads expertise and experience in ecommerce campaign management
— “Ecommerce paid search experience, including Google Merchant Center and product feed management”
Candidates who can lead client meetings and communicate performance confidently without support
— “Confident client communicator who can present performance and own the room solo”

Things to consider

Requires in-office presence in Saint Paul, Minnesota, despite a 32-hour work week
— “Location: In office, Saint Paul Minnesota”
Independent account management is expected by the third month of employment
— “Ninety days in, you're running your accounts independently”

How to stand out

Highlight your ability to tie SEM decisions directly to business goals in your resume and interview responses
— “Set and drive the paid search strategy for your book of clients, tying every decision back to their actual business goals”
Emphasize your experience with Google Merchant Center and product feed optimization in your application materials
— “Manage ecommerce campaigns, product feeds, and Merchant Center so Shopping performance holds up”
Showcase your ability to forecast and measure spend-to-revenue impact through past campaign performance examples
— “Build the forecasts and measurement frameworks that connect spend to revenue”
Demonstrate your leadership and delegation skills with examples of managing junior analysts or stakeholders
— “Delegate cleanly to supporting analysts and give them enough context to execute without hand-holding”
Include specific instances where you prioritized high-impact actions over routine tasks in your SEM experience
— “Find the highest-leverage moves across each account and prioritize them over busywork”

Pace · SteadyCollaboration · MediumAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Set and drive the paid search strategy for clients
Manage ecommerce campaigns and product feeds
Build forecasts and measurement frameworks
Delegate tasks to junior analysts

Typical background

3+ years managing paid search or SEM programsExperience with Google Ads and Microsoft AdsEcommerce paid search experience

Skills & requirements

Required

Paid Search ManagementSEM StrategyGoogle AdsMicrosoft AdsEcommerce Paid SearchKeyword ResearchCampaign StructureOptimizationForecastingClient Communication

Preferred

Meta Ads ManagerVideo And Display AdvertisingAgency ExperienceSEO Collaboration

Stack & domain

Google AdsMicrosoft AdsGoogle Merchant CenterClickupSlackHarvestLeadershipCommunicationOrganizational InstinctsPaid SearchSEMEcommerceKeyword ResearchCampaign StructureOptimizationReportingForecasting

About the role

Original posting from Latamcent via Ashby

The Opportunity
You will own paid search end to end for a handful of clients, from strategy through execution to the results conversation on the call. This is a senior seat: you set the SEM direction, decide where the budget does the most work, and you are the person the client trusts to tell them the truth about what's working. Ninety days in, you're running your accounts independently. By month six, you're the strategic voice clients lean on and the person junior analysts take direction from.
What You'll Own
Set and drive the paid search strategy for your book of clients, tying every decision back to their actual business goals
Find the highest-leverage moves across each account and prioritize them over busywork
Run the full account lifecycle: keyword research, competitor analysis, builds, optimization, and the reporting that proves impact
Manage ecommerce campaigns, product feeds, and Merchant Center so Shopping performance holds up
Lead client relationships directly, running meetings and presenting results people can act on
Build the forecasts and measurement frameworks that connect spend to revenue
Delegate cleanly to supporting analysts and give them enough context to execute without hand-holding
What We're Looking For
3+ years managing paid search or SEM programs hands-on
Deep Google Ads expertise, plus real Microsoft Ads experience
Ecommerce paid search experience, including Google Merchant Center and product feed management
Strong command of keyword research, campaign structure, optimization, reporting, and forecasting
Track record juggling multiple client accounts or stakeholders at once
Confident client communicator who can present performance and own the room solo
Sharp organizational instincts and the judgment to catch risks before they become problems
Nice to Have
Meta Ads Manager or broader paid social experience
Video and display advertising background
Prior agency or client-services experience
Comfort collaborating with SEO or wider digital marketing teams
Tools and Stack
Google Ads, Microsoft Ads, Google Merchant Center. Project and time management in ClickUp, Slack, and Harvest.
Details
Location: In office, Saint Paul Minnesota
Bonus: Quarterly profit-sharing tied to company and individual performance
32-hour work week
Type: Full-time
About the Company
A performance marketing agency that builds outcome-driven paid search programs and keeps clients for the long haul. Small enough that you own real accounts and real relationships, established enough that the work is steady and the clients are serious. They run a 32-hour week, so the culture rewards focus over face time.

Source: Latamcent careers (Ashby)