Ad Operations & Campaign Manager

Baidu USA
Mountain View, CA
HybridCareer-pivot friendly

Who this role is best for

Strong fit for candidates with campaign management experience who thrive in a fast-paced, hybrid work environment and can manage client relationships in Mandarin.

Best fit for

  • Candidates with 1–2 years of campaign management experience and Mandarin fluency
    — “Professional proficiency in Mandarin Chinese is a must”
  • Individuals who excel in data-driven optimization and client communication
    — “not afraid to get into the weeds with data, and profound understanding of ad trafficking, performance measurement”
  • Those seeking hands-on experience in a high-growth DSP environment
    — “hands-on experience managing campaigns from activation to reporting in a little known, high-potential DSP”

How to stand out

  • Highlight experience with direct response campaigns and ROAS optimization
    — “activate & optimize for ROAS-positive direct response campaigns”
  • Emphasize capability to troubleshoot technical and creative issues
    — “Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending”
  • Showcase data storytelling and presentation skills in client-facing scenarios
    — “generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls”
  • Demonstrate knowledge of platform updates and ad tech trends
    — “Stay current on #AdTech trends, platform updates, and best practices”
  • Demonstrate ability to work cross-functionally with sales and analytics teams
    — “Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • optimized campaign performance
  • increased ROAS
Typical background
campaign management experiencead operations

Skills & requirements

Required

Campaign ManagementAd OperationsPerformance MeasurementData Analysis

Preferred

Mandarin Chinese

Stack & domain

Mandarin ChineseCommunicationTeamworkProblem SolvingClient ManagementAdvertisingCampaign Management

About the role

Original posting from Baidu USA via Greenhouse

Job Title: Campaign Manager (Contractor)

Job Location: Mountain View, CA

Job Type: Contractor, Hybrid, Monday – Friday

About the Role

We are seeking a highly motivated and driven individual for the position of Associate Campaign Manager. As a key member of our Global Business Team, the Campaign Manager will work closely with client services, account managers, and sales teams to activate & optimize for ROAS-positive direct response campaigns and drive incremental growth in client’s programmatic ad stack. The successful candidate must have strong hands-on campaign experience, not afraid to get into the weeds with data, and profound understanding of ad trafficking, performance measurement & a team player mentality in this fast-paced, trading desk environment.

Key Responsibilities

Support new account onboarding by coordinating campaign setup, tracking implementation, platform training, and launch readiness to ensure a smooth transition from sales to active campaign management.

Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to meet KPIs & incremental goals

Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending

Be ready to generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls

Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams to ensure cohesive campaign delivery and, when applicable, identify upsell opportunities

Assist in client-facing activities such as campaign briefings, status calls, and reports

Stay current on #AdTech trends, platform updates, and best practices to improve campaign execution & platform user experience

Qualifications

Associate’s degree & above in business, marketing, cognitive science or related field

1–2 years of experience in campaign management or ad operations

Professional proficiency in Mandarin Chinese is a must

Strong cross-functional & client facing skills & the ability to build and maintain relationships

Excellent communication and presentation skills

Self-motivated & results-driven with a proven track record of achieving or exceeding sales targets

Ability to work well in a team-oriented environment

Strong organizational and time management skills

Culture Fit

Eager to learn – You want to deepen your campaign management skillset & grow in digital ad strategy & analytics.

Collaborative – You enjoy being a self-starter & working across teams to deliver stellar campaigns and client success.

Proactive – You identify issues, suggest improvements, and crave learning something new.

Client-focused – You have a client-first attitude to meet campaign KPIs & client satisfaction.

Why Join MediaGo?

This role offers hands-on experience managing campaigns from activation to reporting in a little known, high-potential DSP that is taking the direct response ad space by the storm. If you thought generative AI was cool, at MediaGo you will have the opportunity to experience the world’s first deep-learning advertising AI modeling that utilizes 5 LLMs to predict our clients’ next likely customer. You will continue to build your expertise in ad tech, hone-in your agency collaboration skills & deliver data-driven optimization across various clientele - while positioning yourself for rapid growth within our team.

Hourly rate range: $25–$35 DOE, negotiable

Source: Baidu USA careers (Greenhouse)

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