Content Marketing & Social Media Specialist – AI Consumer Apps

Baidu USA
Mountain View, CA
Career-pivot friendly

Who this role is best for

A natural match if you have experience in social media and AI consumer app marketing.

Best fit for

  • Candidates with 1–3 years of experience in content marketing and AI-related platforms like X, LinkedIn, and Reddit
    — “1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.”
  • Individuals fluent in Mandarin and English who are passionate about AI trends and community-building
    — “Fluency in written and spoken Mandarin is required, along with strong and fluency in English communication skills.”
  • Those who have independently created and published content across multiple platforms, especially in AI domains
    — “Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.”

Things to consider

  • Requires on-site presence in Mountain View for at least four days per week
    — “On-site (4+ days/week)”
  • The role demands a proactive approach to AI trends and competitor analysis
    — “Stay on top of emerging AI products, viral trends, and competitor strategies”

How to stand out

  • Emphasize experience with AI productivity tools and voice app content creation in your portfolio
    — “Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.”
  • Showcase your ability to manage multiple social media platforms and drive engagement
    — “Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.”
  • Demonstrate your ability to work in a startup environment with examples of creative, data-driven projects
    — “Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.”
  • Include metrics from past campaigns that show impact on brand awareness and user acquisition
    — “Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • develop content strategies
  • create engaging content
  • build AI communities
  • support product launches
Typical background
content marketingsocial media marketinggrowth marketing

Skills & requirements

Required

Content MarketingSocial Media ManagementAI TrendsCreative Content CreationCross-functional Collaboration

Preferred

AI Product DevelopmentVideo Creation

Stack & domain

Content MarketingSocial Media MarketingGrowth MarketingConsumer App MarketingSocial Media ManagementContent CreationCommunity GrowthProduct LaunchesAI TrendsCompetitor StrategiesCross-functional CollaborationProduct PositioningMessagingMarketing CampaignsAI ProductivityVoice AppsAI Image/video GenerationAI Coding ToolsCommunicationStorytellingProblem-solvingTeamworkAdaptabilityStrategic ThinkingAIConsumer AppsSocial Media

About the role

Original posting from Baidu USA via Greenhouse

Content Marketing & Social Media Specialist – AI Consumer Apps (Contractor)

Location: Mountain View, California

Job Type: Contractor, On-site (4+ days/week)

About the Role

We're building a brand-new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile.

We're looking for a creative, hands-on Content Marketing & Social Media Specialist to grow our brand presence, create engaging content, and drive user acquisition in the US market.

What You Will Do

Social Media Management: Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.

Content Creation: Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.

Community Growth: Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.

Growth Marketing: Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.

AI Trends & Competitors: Stay on top of emerging AI products, viral trends, and competitor strategies to identify new content and growth opportunities.

Cross-functional Collaboration: Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.

What We'd Like to See in You

Fluency in written and spoken Mandarin is required, along with strong and fluency in English communication skills.

1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.

Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.

Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.

Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.

Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.

Culture Fit

We're looking for someone who is passionate about AI, self-motivated, eager to learn, and excited to work with a small, ambitious team. You enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.

Perks

Work on an exciting new AI consumer product.

Opportunity to shape our brand and growth strategy from day one.

Free lunch and dinner every workday at our Mountain View office.

Compensation: $35–$40/hour, negotiable based on experience

Source: Baidu USA careers (Greenhouse)

Similar roles

More roles at Baidu USA