Geared toward candidates with experience in Internet product growth or channel development, comfortable with expanding user acquisition channels across the APAC region.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Job responsibilities
Proactively identify, source, and onboard new affiliates, KOLs, influencers, trading communities, publishers, affiliate networks, and other strategic partners to expand user acquisition channels and unlock new growth opportunities.
Build and maintain strong relationships with existing partners, provide ongoing support and resources, and proactively identify opportunities to improve partner engagement, conversion rates, and channel output.
Coordinate with internal stakeholders to resolve partnership, campaign, tracking, and operational issues efficiently.
Develop and negotiate partnership proposals, commission structures, and promotional campaigns that align partner incentives with business objectives, while optimizing acquisition efficiency and return on investment.
Monitor market trends, competitor activities, and user behavior to identify emerging growth opportunities.
Work closely with Marketing, Product, Operations, Data, and Compliance teams to execute growth initiatives, improve conversion and user activation, and ensure partnerships and promotional activities comply with applicable policies and requirements.
Actively participate in relevant industry events, conferences, and networking activities to build industry connections, identify potential partners, and continuously expand the pipeline of growth opportunities.
Job requirements
3+ years experience in Internet product growth or channel development, experience in blockchain, finance, Internet product user growth or channel development is preferred
Good at listening to customer needs, always look for user growth solutions from the perspective of user growth and channel operation
Bilingual English and Korean is required to be able to coordinate with overseas partners and stakeholders
Familiarity with the Korean market — local crypto communities, KOL landscape, and growth channels is a plus
Strong self-driven mindset, strong sense of responsibility, strong ability to work under pressure and strong cross-department coordination ability
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Source: Binance careers (Greenhouse)