Content Lead

Endex
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

Geared toward B2B content leaders comfortable with technical product storytelling and collaboration across product and GTM teams, based in New York City with a full-time in-person commitment.

Best fit for

  • Candidates with 3-8 years of B2B content experience and a knack for translating technical complexity into compelling narratives
    — “Proven content leader: 3-8 years writing and shipping content for a B2B or technical product”
  • Individuals who can shape market perception and have a clear vision for how a company should position itself
    — “Strong opinions on the story: You have ideas about how Endex should show up in the market”
  • Candidates who are resourceful and can operate without a playbook in fast-moving environments
    — “Relentlessly resourceful: You move fast, ship often and figure things out without a playbook”

Things to consider

  • Requires a full-time in-person commitment in New York City, which may limit remote flexibility
    — “5 Days In-Person”
  • The role demands close collaboration with founders, product, and GTM teams, requiring strong cross-functional adaptability
    — “You'll work directly with our founders, product and GTM teams to shape how the market understands agentic work”

How to stand out

  • Highlight case study creation and launch campaign planning in your resume and interview answers
    — “Plan and write product announcements, release notes and launch campaigns”
  • Show examples of content that explains complex technical products in simple, audience-specific terms
    — “Make the complex feel obvious”
  • Emphasize your ability to work with engineers and translate their insights into accessible content
    — “You're comfortable interviewing engineers and turning what they say into something anyone can follow”
  • Demonstrate your experience in building content for enterprise software or AI-related products
    — “Experience writing about AI, developer tools or enterprise software”
Pace · SteadyCollaboration · MediumAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • owning the narrative
  • launching products
  • building customer stories
  • explaining the product
  • growing channels
Typical background
content leadershiptechnical product marketing

Skills & requirements

Required

Content CreationBrand PositioningCustomer StorytellingProduct EducationSocial Media ManagementSales EnablementContent Measurement

Preferred

Early-stage Startup ExperienceAI And Developer Tools KnowledgeVideo, Design, Or Editing Skills

About the role

Original posting from Endex via Ashby

WHO WE ARE

Endex builds AI agents that handle complex, end-to-end work for the world's most demanding teams. Today we're deployed across leading financial institutions and Fortune 500 companies, embedded in the tools and workflows they rely on. We operate at the frontier of agentic knowledge work, partnering closely with top AI research labs and backed by the OpenAI Startup Fund. We're on a mission to build the most capable digital coworker in the world.

ABOUT THE ROLE

Location: New York City

Commitment: 5 Days In-Person

We're looking for someone who can make a technical product obvious to demanding buyers. As Content Lead at Endex, you'll own how we tell our story: the website, launches, customer stories, product education and social. You'll work directly with our founders, product and GTM teams to shape how the market understands agentic work and where Endex fits in it.

YOUR KEY RESPONSIBILITIES

  • Own the Narrative: Define how Endex talks about itself across every surface. Set the voice, sharpen the positioning and keep it consistent as the product and market move.
  • Ship Launches: Plan and write product announcements, release notes and launch campaigns. Turn new capabilities into stories buyers understand in one read.
  • Build Customer Stories: Work with customers to capture how their teams actually use Endex. Turn real deployments into case studies and proof points our sales team can use.
  • Explain the Product: Create demos, walkthroughs, videos and guides that show what agents can do across email, Teams, Excel, Word and PowerPoint. Make the complex feel obvious.
  • Grow Our Channels: Own the website, blog, LinkedIn and X. Build an audience of the people we sell to and the people we want to hire.
  • Enable GTM: Partner with sales on decks, one-pagers, email sequences and competitive positioning. You're not just producing content. You're helping close deals.
  • Measure What Works: Track what drives pipeline, engagement and inbound. Double down on what works and cut what doesn't.

WHAT WE'RE LOOKING FOR

  • Proven content leader: 3-8 years writing and shipping content for a B2B or technical product. Your portfolio shows range across launches, long-form and social.
  • Exceptional writer: You write clearly, cut ruthlessly and match voice to audience. Your first draft is better than most people's final.
  • Technically fluent: You can learn how agentic systems work well enough to explain them accurately. You're comfortable interviewing engineers and turning what they say into something anyone can follow.
  • Credible with experts: You can write for analysts, operators and executives without talking down or overselling. You earn trust with specifics.
  • Strong opinions on the story: You have ideas about how Endex should show up in the market. You're not shy about sharing them.
  • Relentlessly resourceful: You move fast, ship often and figure things out without a playbook.
  • Versatile problem-solver: You're intellectually curious, quick to learn and eager to take on new challenges across a wide range of responsibilities.

NICE TO HAVE

  • Early-stage startup experience
  • Experience writing about AI, developer tools or enterprise software
  • Video, design or editing skills

FULL-TIME BENEFITS

  • Health & Dental Insurance
  • Monthly Wellness Stipend
  • 401K Matching
  • Competitive Salary + Equity

Source: Endex careers (Ashby)

Similar roles

More roles at Endex