Key Account Manager m/w/d- Commercial Sales

Hasbro
Neu-Isenburg, Germany
HybridCareer-pivot friendly

Who this role is best for

Aimed at mid-to-senior level commercial sales professionals who thrive in collaborative, cross-functional environments and have experience in the toy or entertainment industry.

Best fit for

  • Candidates with a background in managing retail partnerships and driving brand performance in the GSA market
    — “help bring some of the world’s most loved brands to life at retail”
  • Professionals with proven ability to develop and implement full-year account business plans
    — “Build, implement and monitor full-year account business plans for HET/HIT”
  • Individuals fluent in German and English who can manage customer interactions and cross-functional collaboration
    — “Proficient in German and English”

Things to consider

  • Requires in-office presence three days a week, Tuesday to Thursday
    — “3 days Tuesday to Thursday in the office required”
  • Travel is a key component of the role, involving regular visits to key retailers
    — “Required to key retailers”

How to stand out

  • Highlight experience in developing and executing retail sales strategies for iconic brands
    — “put into action approved retail sales strategies”
  • Emphasize your track record in building trusted business partnerships with key retail accounts
    — “Build effective, trusted business partnerships with key customers at all levels”
  • Showcase your ability to maintain SOX-compliant records and manage financial targets
    — “Maintain accurate, SOX-compliant records of all customer agreements”
  • Demonstrate expertise in joint retail activations with licensors
    — “Maintain positive relationships with our licensors to plan and complete joint retail activations”
  • Demonstrate experience with forecasting, phasing, and sell-out analysis for account planning
    — “using sell-out analysis, forecasting and phasing to keep plans on track”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • account-business-plans
  • profitability-goals
  • market-position
  • customer-relationships
Typical background
key-account-managementsalescustomer-service

Skills & requirements

Required

Key-account-managementMarket-insightCustomer-relationsSales-strategyProduct-knowledge

Preferred

Toy-industryEntertainment-industryFmcg-industry

Stack & domain

Account ManagementMarket AnalysisBusiness PlanningCustomer RelationshipsOperationsMarketingLicensor RelationshipsProduct LaunchesPromotional CampaignsFinancial ManagementCommunicationTeamworkAdaptabilityProblem-solvingDecision-makingLeadershipEmpathyPatienceCommercial Sales

About the role

Original posting from Hasbro via Greenhouse

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Key Account Manager m/w/d – Commercial Sales 

Reporting to: Commercial Manager

Based in: Neu-Isenburg, Germany with Hybrid working; 3 days Tuesday to Thursday in the office required. Please check your commute before applying.

Travel: Required to key retailers.

At Hasbro, we create moments of joy, imagination and connection for fans and families around the world. We’re looking for a driven and commercially curious Key Account Manager to join our Neu-Isenburg team and help bring some of the world’s most loved brands to life at retail.

In this full-time role, you’ll take ownership of a portfolio of key retail partners, blending strategic account planning, hands-on customer collaboration and sharp market insight. It’s a brilliant opportunity for someone who thrives in a fast-paced, team-focused environment and wants to play a key role in shaping how Hasbro brands show up, stand out and win with consumers across the GSA market.

Main Purpose

Partner with the GSA (Germany, Switzerland, Austria) Sales team and cross-functional regional departments (e.g. Customer Service, Operations, Demand Planning, Customer Marketing) to put into action approved retail sales strategies, reinforcing the market position of Hasbro brands.

Maintain and develop the business with key retail accounts and distributors to improve HET/HIT sales and profit targets.

What You'll Do

Build, implement and monitor full-year account business plans for HET/HIT, using sell-out analysis, forecasting and phasing to keep plans on track.

Achieve profitability goals for HET/HIT in the market, applying profitability models to support decision-making.

Embrace and complete the regional brand, channel and commercial strategy.

Build effective, trusted business partnerships with key customers at all levels.

Collaborate closely with relevant partners on the customer side to ensure smooth daily operations in ordering, delivery, marketing activities, and data maintenance.

Maintain positive relationships with our licensors to plan and complete joint retail activations.

Manage customer information flow on sales, stocks and payments, and drive execution of new product launches, listings and promotional campaigns.

Own the Customer Business Plan from start to finish. Develop it for approval and track its financial impact, including sales objectives, customer allowances, and investment budget.

Maintain accurate, SOX-compliant records of all customer agreements.

What You'll Be Measured On

HET/HIT turnover (value and volume) and market share.

Distribution / channel assortment / customer listing targets.

Customer profitability.

Customer plan and forecast accuracy.

The ‘what’ and the ‘how’ of effective business interactions.

What You'll Bring

Proven experience in key account management, preferably in the toy, entertainment or FMCG industry.

Strong skills in building and maintaining customer relationships.

Ability to monitor and analyse market activities and trends.

Experience developing and implementing business plans.

Solid understanding of managing budgets and financial targets.

Excellent communication and presentation skills.

Ability to work collaboratively within a team to achieve common goals.

Proficient in German and English.

The base salary range for this position is €66,400 to €95,000 and is eligible for a bonus. The hiring range will vary based on factors such as experience and skills.

We Play to Win with our Leadership Principles

Knowing is Half the Battle

Break the Mold

Take Charge

Be Legendary

Friendship is Magic

Matrix of Leadership

Apply now and help us build the future of play!

#LI-Hybrid

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development 

Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process. 

Source: Hasbro careers (Greenhouse)

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