Marketing Business Analyst (all genders)

HelloFresh
Berlin, Germany
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-to-senior level analysts with CRM and marketing analytics experience who thrive in collaborative, data-driven environments in Berlin.

Best fit for

  • Candidates with 3+ years in customer retention and a background in subscription or B2C businesses
    — “3+ years of experience in customer Engagement/ Retention metrics and how they contribute to overall business performance”
  • Individuals who can bridge data analysis with strategic storytelling and influence decision-making
    — “using data to understand customer behaviour ... deliver insights that inform strategic decision-making”
  • Professionals comfortable with hybrid work and who value company-sponsored wellness and learning programs
    — “flexible hybrid model ... internal training, the HelloFresh Academy”

Things to consider

  • The role requires in-office presence for meal deals and kids corner access
    — “Enjoy tasty in-office meal deals and fresh food options”
  • Commitment to leveraging AI tools for productivity is a clear expectation
    — “Experience in leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity”

How to stand out

  • Highlight experience in reducing churn and optimizing marketing spend in your resume
    — “reduce churn impact and optimize our channels along with marketing spend”
  • Showcase projects where you automated analytical processes or standardized workflows
    — “Improve analytical processes by advocating for scalable, automated, and standardized solutions”
  • Emphasize your ability to translate business questions into actionable data tasks
    — “understand key business questions, translate them into analytical tasks”
  • Demonstrate experience in A/B testing and campaign analytics in interviews
    — “Experience in testing (AB testing, campaign analytics, channel efficiency)”
  • Demonstrate your ability to work independently and manage your own projects
    — “You will not only take responsibility of own projects, but also be a team player”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • improved customer reactivation rates
  • optimized marketing spend
Typical background
data analyticsmarketing analyticscustomer engagement

Skills & requirements

Required

CRM AnalyticsData VisualizationSQLA/B TestingStatistical Modeling

Preferred

PythonTableauPowerbi

Stack & domain

SQLTableauPythonAB TestingRegressionClusteringTime SeriesLeadershipCommunicationTeamworkCRM AnalyticsMarketing Analytics

About the role

Original posting from HelloFresh

The role

As a Marketing Business  Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return. Your experience in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making

Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight

Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs

Improve analytical processes by advocating for scalable, automated, and standardized solutions

Utilise various databases and querying/programming languages to access, manipulate and present the data needed

You will not only take responsibility of own projects, but also be a team player to collaborate and share knowledge with other analysts

What you’ll bring

A motivated, collaborative mindset with strong team-working skills and enthusiasm for solving business problems with data

3+ years of experience in customer Engagement/ Retention metrics and how they contribute to overall business performance

A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps of experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business

Experience in leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity in day-to-day analytical work

Expertise in technical skills, including:

SQL and Spreadsheets (required), Tableau or a similar visualisation tool (e.g. Looker, PowerBI), Python (a plus)

Experience  in testing  (AB testing,  campaign analytics, channel efficiency )

Experience in statistical modeling, regression, clustering, time series etc is good to have

Experience in performing analysis with large datasets and knowing what the common pitfalls are

Analytical and critical thinking combined with good presentation and communication skills

Strong problems solving skills and hands-on & can-do attitude

Ability to work independently

What we offer

Compensation & Financial Wellbeing

You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.

Enjoy savings on your weekly HelloFresh box.

Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

Support your mental wellbeing with access to platforms like Headspace and Spill.

Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

Balance your life with our flexible hybrid model.

Recharge with sabbatical leave options in addition to standard time off.

Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

Enjoy tasty in-office meal deals and fresh food options.

We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

Source: HelloFresh careers

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