Operations&Marketing Lead (B2B)

Toogeza
Europe
RemoteCareer-pivot friendly

Who this role is best for

Aimed at senior B2B marketing professionals who are technically proficient and capable of operating independently in a remote setup.

Best fit for

  • Individuals who can translate product capabilities into compelling market messaging
    — “translating product capability into messaging, feeding market signals back into the roadmap
  • Professionals with a dual focus on lead generation and CRM optimization
    — “own the CRM (setup, hygiene, segmentation, workflows and reporting) so every lead is tracked

Things to consider

  • This role demands fluency in both English and Ukrainian for effective communication
    — “Excellent written English and Ukrainian and the judgement to speak credibly
  • The position requires a strong understanding of SEO infrastructure concepts, which may be a niche requirement
    — “Understanding of SEO infrastructure concepts (domains, redirects, satellites, ban/indexation dynamics)

How to stand out

  • Highlight your personal experience in building and running B2B pipelines from scratch
    — “proven, hands-on B2B marketing experience — you've personally built and run a pipeline
  • Demonstrate your ability to manage and optimize CRM tools effectively
    — “Own the CRM (setup, hygiene, segmentation, workflows and reporting)
  • Showcase your LinkedIn strategy execution and success in booking meetings
    — “Demonstrated ownership of LinkedIn as a demand and outreach channel
  • Emphasize your experience in PR and thought leadership in a technical domain
    — “Experience shaping and executing PR / thought-leadership strategy
  • Demonstrate your ability to act as a cross-functional operational bridge
    — “connecting chain between Product, Dev, and Sales — translating product capability into messaging
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Proven, hands-on B2B marketing experience
  • Experience generating qualified demo calls
  • Strong command of CRM tools and marketing operations
  • Experience shaping and executing PR / thought-leadership strategy
Typical background
Experience in B2B marketingExperience in SEO tools

Skills & requirements

Required

Pipeline GenerationCRM & Marketing OpsLinkedin StrategyPR & PositioningCross-functional GlueReporting

Preferred

Igaming B2B MarketingSEO Tools

Stack & domain

B2B MarketingPipeline GenerationCRMMarketing OpsLinkedin StrategyPRPositioningCross-functional GlueOperational Connecting ChainProduct CapabilityMessagingMarket SignalsRoadmapSalesReportingFunnelChannel PerformanceDecision-ready NumbersSEO Infrastructure ManagementKeyword Live TrackerInfrastructure AutomationAuto-redirectsBan DetectionInstant WebsiteSatellite BuildingContentTechUi/uxIgaming OperatorsDemand GenerationLead NurturingCRM SetupHygieneSegmentationWorkflowsOrganic And Outbound LinkedinCompany PresenceTeam AmplificationTargeted OutreachMeetingsPR StrategyNarrativeMedia RelationshipsCommunity RelationshipsThought-leadershipSEO ToolsSemrushAhrefsGoogle Search ConsoleSEO Infrastructure ConceptsDomainsRedirectsSatellitesBan/indexation DynamicsOperationalSystems-mindedConnectingKeeping Things MovingCredibilityTechnicalOperator AudienceOperationsMarketingB2BIgamingSEOInfrastructureAutomationLinkedinSEO Infrastructure

About the role

Original posting from Toogeza via Ashby

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.

Currently, we are looking for a Operations&Marketing Lead for Forge Point.

Location: Remote

Job Type: Full-Time

The company

Forge Point is an all-in-one SEO infrastructure management platform built for iGaming operators. They give teams the tooling to run large-scale SEO operations from a single control layer, with three core products: a keyword live tracker for real-time ranking visibility, infrastructure automation for domains, auto-redirects and ban detection, and instant website & satellite building that ships content, tech, and UI/UX in one flow.

They're scaling our go-to-market, and we're looking for a person who can turn that product strength into a predictable B2B pipeline.

The role

This is a hands-on Operational Marketing Manager role for someone with a strong B2B marketing background who is equally comfortable building demand and running the operational engine behind it. You'll own the pipeline end to end — from generating demo calls and nurturing leads to keeping the CRM clean — while acting as the connective tissue between Product, Development, and Sales.

You won't be handing work off to a big team. You'll be doing the work, setting up the systems, and making sure the right message reaches the right operators at the right time.

What you'll own

  • Pipeline generation. Build and run the B2B pipeline end to end — identify target iGaming operators, drive inbound and outbound demand, and consistently generate qualified demo calls.
  • CRM & marketing ops. Own the CRM (setup, hygiene, segmentation, workflows and reporting) so every lead is tracked and no opportunity leaks.
  • LinkedIn strategy. Own organic and outbound LinkedIn — company presence, founder/team amplification, and targeted outreach that books meetings.
  • PR & positioning. Own the PR strategy: narrative, media and community relationships, and thought-leadership that builds Forge Point's authority in iGaming SEO.
  • Cross-functional glue. Act as the operational connecting chain between Product, Dev, and Sales — translating product capability into messaging, feeding market signals back into the roadmap, and keeping sales equipped.
  • Reporting. Track the funnel and channel performance, and report on what's working with clear, decision-ready numbers.

What we're looking for

  • Proven, hands-on B2B marketing experience — you've personally built and run a pipeline, not just managed one.
  • A track record of generating qualified demo calls and moving leads through a funnel to sales.
  • Strong command of CRM tools and marketing operations (segmentation, automation, reporting).
  • Demonstrated ownership of LinkedIn as a demand and outreach channel.
  • Experience shaping and executing PR / thought-leadership strategy.
  • An operational, systems-minded approach — comfortable connecting Product, Dev, and Sales and keeping things moving.
  • Excellent written English and Ukrainian and the judgement to speak credibly to a technical, operator audience.

A strong plus

  • Experience in iGaming B2B marketing and familiarity with the operator landscape.
  • Hands-on with SEO tools — Semrush, Ahrefs, Google Search Console or similar.
  • Understanding of SEO infrastructure concepts (domains, redirects, satellites, ban/indexation dynamics).

Why join Forge Point

  • Real ownership — you'll build the go-to-market engine, not inherit someone else's process.
  • A category-defining product in a fast-moving, high-margin vertical.
  • Direct access to founders, product, and engineering — short path from idea to shipped.
  • Remote-friendly setup and a team that values people who get things done.

What’s next?

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

Source: Toogeza careers (Ashby)

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