Best suited to marketing professionals with B2C and regional market experience, working in the fintech or iGaming domain.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from JustMarkets via Greenhouse
We are looking for a Regional Marketing Lead to join our team and take charge of growing our presence in new markets. By leading a team of regional marketing managers and working closely with the global marketing team, the Regional Team Lead will build effective regional strategies, adapt global campaigns to local audiences, and ensure that all marketing initiatives align with business objectives, resonate with local traders, and drive registrations, deposits, and long-term growth.
Responsibilities
Develop and own the regional marketing strategy, including market and competitor research, audience segmentation, and channel mix, and deliver regional results
Lead and develop a team of regional marketing managers by setting clear goals, running regular planning sessions, and maintaining a high standard of execution
Track full-funnel performance (click, registration, KYC, FTD, retention) and report regional results to the Head of Marketing on a weekly basis
Collaborate with the global marketing team to adapt global campaigns, landing pages, and creatives to local markets
Manage the regional marketing budget and allocate spend across channels and markets to reach targets efficiently
Work with Product and Payment teams to improve the local user journey, from registration and KYC to the first deposit and trade, and to find and fix drop-offs in local payment methods
Partner with the Influencer Marketing team to select and work with regional creators, influencers, and trading educators
Grow regional community and content channels, including (Telegram, Discord, X, YouTube, and local community forums), driving organic trader engagement and retention
Plan and budget regional offline events such as expos, seminars, sponsorships, and partner dinners, and measure the results each event brings
Ensure that all regional advertising complies with platform policies and local regulations, including mandatory risk warnings, and monitor competitors’ offers and campaigns to identify opportunities for growth
Requirements
At least 4 years of experience in marketing, with a strong B2C background
At least 2 years of experience managing a team of 4 or more people
Hands-on experience developing and implementing a marketing strategy and managing marketing budgets
Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets
Experience with web and app analytics, including product analytics tools (GA4, Mixpanel, or Amplitude), BI dashboards (Tableau, Power BI, or Metabase), and attribution platforms (AppsFlyer, Kochava or Adjust)
Solid understanding of full-funnel unit economics, including CAC, LTV, and cohort payback
Experience adapting global campaigns for local markets
Hands-on experience with paid traffic channels (Google, Meta, and others) and SEO
Upper Intermediate to Advanced English proficiency
Will Be a Plus
Background in trading and crypto domains, or experience in iGaming field
Knowledge of financial advertising rules on major platforms (Google, Meta, TikTok) and regional regulatory requirements
Experience launching and growing online communities (Telegram, Discord, X, YouTube)
Experience planning and budgeting offline marketing events
Experience working with culturally diverse international teams
We offer
Work in a large international cross-functional team of experienced professionals
20 paid vacation days per year
10 paid sick leave days per year
Public holidays as per the company's approved Public holiday list
Medical insurance
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear and related expenses)
Source: JustMarkets careers (Greenhouse)