Geared toward experienced music marketing professionals comfortable with digital campaign execution and DSP relationship management, with a focus on the Arabic music scene and cross-genre independent labels.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Sony Music Global Job Board via Greenhouse
About The Orchard
The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
This position will manage the day to day activities for key distributed labels, working alongside label clients to develop artists and promote content at the industry's leading independent music distributor and label services company. The candidate must be Dubai based and have strong passion for and knowledge of the music distribution scene and the independent cross-genre music market, an understanding of digital retail platforms, release requirements and opportunities, a creative spirit, and solid technical capabilities.
What you'll do:
DSP Strategy & Campaign Management:
Develop, implement, and manage end-to-end digital marketing campaigns for new releases, with a core focus on DSP performance.
Secure and optimize key promotional placements across all DSPs, including playlist adds (editorial and algorithmic), homepage features, new release banners, and programmatic advertising.
Serve as the primary internal and external point of contact for all DSP partners, building and maintaining strong, productive relationships.
Lead catalog optimization initiatives to maximize the long-term performance, discoverability, and consumption of both frontline and catalog releases across all DSPs
Marketing Initiatives Development
Propose and pilot innovative marketing tactics to optimize the exposure of our new releases and maximize catalog potential.
Stay ahead of the latest trends, tools, and best practices in the digital music landscape, especially new features and promotional opportunities on DSPs.
Cross-Functional Leadership:
Lead the digital marketing planning process for assigned projects, presenting strategies and results to the relevant stakeholders.
Work closely with the Label Management Team to enhance the visibility and impact of priority releases across all DSPs.
Team Development
Provide active support and guidance to direct team members, facilitating problem resolution and implementing processes that enhance productivity and efficiency.
Act as a role model by demonstrating best practices for effective communication and pitching approaches with DSPs.
Who you are:
5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
Experience working within a label, artist management or distribution system managing releases, projects or relationships
Established relationships with key contacts at major DSP is a significant advantage.
Deep understanding of the pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making.
Knowledge of social marketing, online video platforms, digital advertising, and online
promotional outlets
High level of awareness and passion for local independent labels, artists and the Arabic music scene
Excellent communication and interpersonal skills, fluent in Arabic and English
Demonstrated ability to lead teams and drive results through coaching and mentorship.
What we give you:
You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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