Senior Marketing Manager

Peregrine Health Corporate
Nashville, TN
Career-pivot friendly

Who this role is best for

Geared toward B2B marketing professionals with healthcare experience comfortable with building marketing infrastructure from scratch.

Best fit for

  • B2B marketing professionals with healthcare experience, especially in community health or behavioral health
    — “healthcare strongly preferred (community health, Medicaid, health services, or behavioral health care a major plus)”
  • Candidates who are adept at using AI tools for content creation and marketing execution
    — “You use AI tools daily in your work and can show examples of how.”
  • Individuals who thrive in a startup-like environment and can manage contractors instead of direct reports
    — “Able to work independently: you set strategy, then do the work yourself and manage contractors where that makes more sense than hiring additional staff.”

Things to consider

  • The role requires a high level of autonomy and strategic ownership, not just execution of tasks
    — “This role is responsible for building Peregrine's marketing function.”
  • Candidates must be prepared to work closely with executives and produce content for high-level audiences
    — “You will own the marketing plan, from strategy through hands-on execution.”

How to stand out

  • Highlight your experience in creating content for high-level executives and CEOs
    — “exceptional writer who can write credibly about community health economics for a CEO audience”
  • Showcase your ability to use AI tools to produce high-quality content and marketing assets
    — “Our messaging, brand standards, and solution library live in a structured Claude project”
  • Demonstrate your track record in developing named-account strategies and supporting enterprise sales
    — “Commercially oriented: you think in accounts, introductions, and pipeline, not impressions.”
  • Emphasize your experience in creating co-branded assets and managing event-based outreach
    — “Turn our partner ecosystem (association sponsorships, channel partnerships, client congresses, and future groups) into meetings”
  • Show how you have managed contractors and executed marketing plans independently
    — “Able to work independently: you set strategy, then do the work yourself and manage contractors”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • marketing plan execution
  • warm paths into named accounts
  • flagship case studies
Typical background
5-8 years of B2B marketing experienceexceptional writing skills

Skills & requirements

Required

B2B MarketingContent CreationExecutive Content ProgramAI Tool UsageIndependent Work

Preferred

Healthcare ExperienceCommunity Health Economics KnowledgeNamed-account Sales Model Experience

Stack & domain

B2B MarketingAI ToolsContent CreationProject ManagementCommunicationTeamworkProblem SolvingWritingHealthcareBehavioral HealthMarketing

About the role

Original posting from Peregrine Health Corporate via Greenhouse

Location: Nashville, TN

Reports To: Market President

Role Summary

Peregrine Health is the behavioral health operating partner built for FQHCs. We build and scale virtual behavioral health hubs inside community health centers, combining clinicians, operations, and purpose-built technology so mission and margin grow together. We operate more than 150,000 annual visits across 300+ clinic locations and 20+ FQHC partnerships in 13 states, and community health is the only setting we work in.

This role is responsible for building Peregrine's marketing function. You will own the marketing plan, from strategy through hands-on execution, supported by specialist contractors for design and PR, a business operations coordinator, and AI tooling, rather than a large team of direct reports. Our messaging, brand standards, and solution library live in a structured Claude project, and we expect someone using these tools to produce what historically required a small content team.

Strategic Importance

Peregrine sells into a finite, relationship-driven market where credibility is earned, not advertised. Marketing's job here is not awareness for its own sake. It is producing warm paths into named accounts and giving executives the proof points they need to close deals. As the first person in this role, the work done here determines whether marketing becomes a genuine source of pipeline or stays a support function.

Reporting Structure

This role reports to the Market President and works in close collaboration with the CEO, Chief Product Officer, and Chief Strategy Officer.

Key Responsibilities

Partner marketing & activation. Turn our partner ecosystem (association sponsorships, channel partnerships, client congresses, and future groups) into meetings: speaking slots, member content, co-branded assets, pre/post-event outreach against named accounts.

Customer proof. Produce and maintain flagship case studies, outcome reports, and a reference program, client executives co-hosting webinars and dinners, quantified results (patient outcomes, access volumes, utilization) packaged for a CEO/CFO audience.

Field Notes & content. Run our executive content program: 2–3x/week LinkedIn cadence across company and executive pages (CEO on the FQHC landscape, CPO on AI), blog and guest posts, quarterly webinars, and six pitched press releases per year with placement and speaking follow-through.

Named account support. Build relationship maps, touchpoint plans, and account-specific content for the top accounts; instrument everything in HubSpot so Growth sees engagement.

Executive events. Design and run curated dinners (6–10 seats) with client and partner anchors; own invite strategy, content, and follow-up.

Brand & infrastructure. Keep the website, Intelligence page, SharePoint brand library, and Claude project library current; manage design and PR contractors; own the marketing budget.

Qualifications

5–8+ years of B2B marketing experience; healthcare strongly preferred (community health, Medicaid, health services, or behavioral health care a major plus).

An exceptional writer who can write credibly about community health economics for a CEO audience, not just produce marketing content.

Commercially oriented: you think in accounts, introductions, and pipeline, not impressions. Experience supporting a named-account or enterprise sales model preferred.

You use AI tools daily in your work and can show examples of how.

Able to work independently: you set strategy, then do the work yourself and manage contractors where that makes more sense than hiring additional staff.

Benefits

Competitive salary.

Full medical, dental, and vision coverage.

20 days of paid time off plus nine paid holidays.

401(k) with employer match.

$1,800 annually toward mental healthcare.

$5,000 fertility-care benefit.

Bonus eligibility.

Source: Peregrine Health Corporate careers (Greenhouse)

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