Senior Paid Social Specialist

Latamcent
Colombia [ ]
RemoteCareer-pivot friendly

Who this role is best for

Best suited to candidates with deep Meta Ads expertise and a track record in eCommerce working in a remote-first agency environment.

Best fit for

  • Candidates with 5+ years of paid social experience managing eCommerce or DTC brands
    — “5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands.”
  • Individuals who can manage large budgets and demonstrate data-driven decision-making
    — “Experience managing six-figure monthly advertising budgets.”
  • Professionals skilled in campaign architecture and audience segmentation with strong analytical thinking
    — “Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation.”

Things to consider

  • Must be available during U.S. business hours for meaningful overlap
    — “Availability to work with meaningful overlap with U.S. business hours.”
  • The role is primarily focused on Meta Ads with limited scope for TikTok and Pinterest
    — “Approximately 85% of your time will be dedicated to Meta Ads, with additional responsibility for TikTok and Pinterest advertising.”

How to stand out

  • Quantify campaign improvements and highlight ROAS, CPA, and CAC optimization in your resume
    — “Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth.”
  • Demonstrate experience with campaign testing across audiences, creative formats, and placements
    — “Conduct ongoing campaign testing across audiences, creative formats, messaging, placements, and campaign structures.”
  • Showcase your ability to translate growth strategies into actionable ad campaigns
    — “Collaborate with Growth Strategists to translate client growth objectives into effective paid social execution.”
  • Emphasize your ability to maintain accurate campaign documentation and reporting
    — “Maintain accurate campaign documentation, performance tracking, and reporting.”
  • Highlight your advanced English proficiency and communication skills in your application
    — “Advanced English proficiency (C1 or C2), written and spoken.”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • optimized paid social campaigns
  • increased ROAS
Typical background
5+ years of hands-on paid social advertising experience

Skills & requirements

Required

Paid Social AdvertisingCampaign ManagementData AnalysisCommercial Thinking

Preferred

Tiktok And Pinterest AdvertisingShopify Integration

Stack & domain

Meta AdsTiktok AdsPinterest AdsCampaign StructuresAudiencesBudgetsBidding StrategiesPlacementsConversion ObjectivesCampaign PerformanceROASCPACACCTRCPMConversion RatesRevenueCampaign TestingAudienceCreative FormatsMessagingCampaign OptimizationCampaign DocumentationPerformance TrackingReportingPlatform UpdatesAdvertising PoliciesPaid Social Best PracticesShopifyEcommerce AnalyticsFull-funnel Marketing StrategiesCommunicationCollaborationProblem-solvingData AnalysisTeamworkLeadershipEcommerceDTC

About the role

Original posting from Latamcent via Ashby

About the Role

P1 Commerce is looking for a Senior Paid Social Specialist to manage and optimize paid social campaigns for a portfolio of eCommerce clients.

This is a hands-on execution role for an experienced paid social specialist who knows how to build, manage, analyze, and scale campaigns across multiple paid social platforms. Approximately 85% of your time will be dedicated to Meta Ads, with additional responsibility for TikTok and Pinterest advertising.

You’ll work closely with P1 Commerce’s Growth Strategists, who lead client relationships and own the broader growth strategy. Your focus will be translating that strategy into effective campaigns, making data-driven optimization decisions, and improving advertising performance.

The ideal candidate combines strong platform expertise with commercial thinking and understands how paid social contributes to profitable eCommerce growth.

Key Responsibilities

  • Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest.
  • Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives.
  • Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth.
  • Analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue.
  • Conduct ongoing campaign testing across audiences, creative formats, messaging, placements, and campaign structures.
  • Identify underperforming campaigns and implement optimization strategies based on performance data.
  • Collaborate with Growth Strategists to translate client growth objectives into effective paid social execution.
  • Monitor budget pacing and ensure advertising spend is allocated effectively.
  • Evaluate creative performance and communicate insights and recommendations to the relevant internal teams.
  • Maintain accurate campaign documentation, performance tracking, and reporting.
  • Stay current with platform updates, advertising policies, and paid social best practices.

Requirements

  • 5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands.
  • Advanced, hands-on experience with Meta Ads Manager. This is the primary platform for the role.
  • Experience managing six-figure monthly advertising budgets.
  • Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation.
  • Proven ability to analyze campaign performance and make optimization decisions based on data.
  • Strong understanding of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution.
  • Experience managing multiple campaigns or client accounts simultaneously.
  • Ability to work independently, prioritize effectively, and take ownership of campaign execution.
  • Strong communication skills and the ability to collaborate with Growth Strategists.
  • Advanced English proficiency (C1 or C2), written and spoken.
  • Availability to work with meaningful overlap with U.S. business hours.

Preferred Qualifications

  • Working experience managing campaigns on TikTok Ads and Pinterest Ads.
  • Experience working with established or high-growth eCommerce brands.
  • Familiarity with Shopify and eCommerce analytics environments.
  • Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability.
  • Experience with attribution, conversion tracking, and performance measurement tools.
  • Experience working in a performance marketing agency environment.

About the Company

P1 Commerce is a boutique, remote-first performance marketing agency focused exclusively on eCommerce. The team combines paid media execution with growth strategy and an in-house measurement practice, including media mix modeling, customer value modeling, and proprietary reporting software. P1 Commerce partners with established and high-growth eCommerce brands to drive incremental, profitable growth.

Source: Latamcent careers (Ashby)

Similar roles

More roles at Latamcent