Best suited to candidates with SMB technology or beverage alcohol industry experience working in Indiana or Kentucky.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Scotch via Greenhouse
About Us
Scotch is building the next-generation operating system for beverage alcohol retailers — combining POS, payments, back office, and e-commerce into a platform purpose-built for liquor stores.
We’re modernizing one of the oldest industries in the world: the $1.6T beverage alcohol market. Our platform helps retailers run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.
Our founding team includes leaders from Skupos (acquired in 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. We’ve raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, alongside angels including the founder of Drizly and early executives from Toast. Forbes has recognized Scotch as a leader in the liquor retail technology space.
Position Overview
Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system — hardware, software, payment processing, and e-commerce — to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.
Key Responsibilities
Sell the Scotch POS and operating system to liquor store owners
Own a mix of inbound and outbound activity, calling on stores five days a week
Serve as the trusted technology expert for your buyers — small business owners — helping them understand how Scotch saves time and grows profit
Collaborate with the onboarding and support team post-close to ensure smooth merchant transitions, stepping in as needed on your own deals
Qualifications & Skills
Proven sales experience in SMB technology or the beverage alcohol industry
Confidence selling to and communicating with small business owners
Self-starter mentality with a track record of hitting and exceeding targets
Comfort in an autonomous, performance-driven environment
Genuine enthusiasm for technology and modern sales enablement tools
Experience working in the retail liquor or broader BevAlc space
Must be based in IN or KY
Nice to Haves
Existing relationships in the retail liquor or broader BevAlc space
Experience selling hardware + software bundles or multi-product platforms
Familiarity with POS, payments, or e-commerce solutions
Compensation & Benefits
$150,000 OTE ($100k base + $50k uncapped commission)
Competitive equity package
Comprehensive medical, dental, and vision coverage — 75% premium covered for employees
Company-sponsored 401(k)
Unlimited flexible PTO — we actively encourage you to use it
Why Scotch?
Be part of something early: Join a category-defining company with real momentum and room to shape how we go to market
Sell a product people need: Liquor store owners have been underserved by technology for decades — you're bringing them something genuinely better
Grow with the company: As Scotch scales, so do the opportunities — in comp, scope, and responsibility
Win with a great team: Low ego, high output, no assholes — a culture built to attract and keep top performers
Scotch is an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive environment for all employees.
Source: Scotch careers (Greenhouse)