Backlink Outreach / Link-Building Specialist

Assist World

South Africa

RemoteCareer-pivot friendly

Who this role is best for

Strong fit for candidates with experience in backlink outreach and digital PR who can manage relationships and track results remotely.

Best fit for

Candidates with experience in securing editorial placements and managing outreach pipelines
— “Build and manage relationships with relevant outlets and publishers”
Individuals who prioritize quality backlinks and avoid spammy or paid opportunities
— “Recognize and avoid low-quality or spammy backlink opportunities”
Professionals comfortable with remote work and using SEO tools like Semrush
— “Track placements and referring-domain growth using Semrush”

Things to consider

Performance is measured by results, not activity, which may require a higher level of accountability
— “Your performance will be evaluated against four core KPIs”
The role demands consistent pipeline management and long-term relationship building
— “Maintain an active pipeline of upcoming backlink and editorial opportunities”

How to stand out

Highlight your ability to secure editorial placements on high-authority sites
— “Secure relevant, authoritative placements and grow the number of high-quality referring domains”
Showcase your experience with HARO/Qwoted and guest posting strategies
— “Pursue opportunities through HARO/Qwoted, podcasts, guest posts, and similar channels”
Demonstrate your ability to report concisely with actionable insights
— “Provide a concise weekly report covering placements landed, new referring domains, etc.”
Emphasize your track record in improving domain authority scores
— “Contribute to consistent growth in Authority Score”

Pace · Fast PacedCollaboration · LowAutonomy · MediumDecision Impact · IndividualLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

referring domain growth
editorial placements
backlink quality

Typical background

digital marketingSEOcontent marketing

Skills & requirements

Required

Backlink OutreachLink BuildingEditorial OutreachDigital PR

Preferred

SEOContent CreationData AnalysisCustomer Feedback

Stack & domain

Backlink OutreachLink BuildingDigital PREditorial OutreachEarned Media PlacementsHaro/qwotedPodcastsGuest PostsBacklink QualitySemrushLeadershipTeamworkCustomer ServiceProblem-solvingCommunicationEmpathyActive ListeningResiliencySEODigital MarketingContent Marketing

About the role

Original posting from Assist World via Lever

We’re looking for a Backlink Outreach / Link-Building Specialist to help grow our website’s authority through high-quality backlink acquisition and editorial outreach.
Your primary responsibility will be to secure relevant, authoritative placements and grow the number of high-quality referring domains through channels such as HARO/Qwoted, podcasts, guest posts, and other editorial opportunities.
This is a results-driven role. We care about the quality and impact of the placements you secure — not simply how many pitches you send.
What You’ll Do
Identify relevant, authoritative websites and media opportunities for backlink acquisition.
Conduct targeted outreach to secure editorial placements.
Pursue opportunities through HARO/Qwoted, podcasts, guest posts, and similar channels.
Build and manage relationships with relevant outlets and publishers.
Manage opportunities from initial outreach through to confirmed placement.
Maintain an active pipeline of upcoming backlink and editorial opportunities.
Track placements and referring-domain growth using Semrush.
Monitor backlink quality and flag potentially spammy, low-authority, or paid-placement-heavy opportunities.
Provide a concise weekly report covering:
Placements landed
Placements currently in progress
New referring domains
Any red flags or issues
Your target outlets/sites for the following week
How You’ll Be Measured
Your performance will be evaluated against four core KPIs:
New Referring Domains
15–25 new referring domains per month
Dofollow, Editorial-Relevant Links
70%+ of new links
Authority Score Trend
+0.5–1.0 average monthly increase
Placements Landed
4–8 placements per month
These KPIs are designed to measure actual results, rather than activity. Metrics such as total backlinks, pitches sent, or emails opened are not considered success metrics.
AI search citations will also be tracked separately through monthly spot-checks of priority queries.
What Success Looks Like
You’ll thrive in this role if you can consistently:
Secure genuine editorial placements on relevant websites.
Grow the number of high-quality referring domains.
Maintain a strong percentage of dofollow, editorially relevant links.
Build a healthy pipeline of future placement opportunities.
Contribute to consistent growth in Authority Score.
Recognize and avoid low-quality or spammy backlink opportunities.
Take ownership of your outreach pipeline and results.
If you have a strong background in backlink outreach, link building, digital PR, editorial outreach, or securing earned media placements and are motivated by measurable results, we’d love to hear from you.
Compensation:
U.S.-based staffing agency | Eastern Standard Time (EST) working hours | Full-time (40 hours per week)
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
NO TRACKER. NO PROBLEM

Source: Assist World careers (Lever)