Sales Manager (Team Lead) – UK North

Ajax
Manchester, United Kingdom
Remote

Who this role is best for

Best suited to B2B sales professionals with team leadership experience working in the UK security industry.

Best fit for

  • B2B sales professionals with team leadership experience in the UK security industry
    — “Proven track record in B2B sales within the UK security sector”
  • Candidates with established relationships among UK distributors and installers
    — “Strong business acumen with an established network of contacts among UK distributors, installers, and integrators”
  • Individuals capable of influencing purchasing decisions through technical advocacy
    — “Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions”

Things to consider

  • The role requires a significant travel commitment, potentially up to 80% of the time
    — “Willingness and ability to travel up to 70–80% of the time across the UK North region”
  • Candidates must be familiar with UK-specific security industry standards and vertical sectors
    — “Understanding of UK security industry standards, distribution channels, and vertical sectors”

How to stand out

  • Highlight experience in developing tailored market strategies for regional sales teams
    — “Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region”
  • Emphasize technical product demonstration skills and knowledge of security systems
    — “High technical competence with security products and the ability to conduct effective technical product demonstrations”
  • Showcase ability to build and maintain high-trust relationships with industry stakeholders
    — “Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • achieving revenue targets
  • capturing new business opportunities
  • engaging business partners
  • fostering high-trust relationships
  • representing Ajax Systems at events
Typical background
B2B sales experiencemanagement experience

Skills & requirements

Required

B2B SalesTeam LeadershipMarket StrategyAccount ManagementBusiness DevelopmentTechnical Product DemonstrationPresentation SkillsNegotiation SkillsInterpersonal SkillsTravel

Preferred

Security Industry ExperienceNetwork Of Contacts In UK Security Sector

Stack & domain

B2B SalesSecurity SystemsIntrusion ProtectionCCTVFire SafetyComfort And AutomationTechnical Product DemonstrationsLeadershipMentoringCommunicationNegotiationPresentationNetworkingMarket IntelligenceCustomer FeedbackSecuritySalesBusiness Development

About the role

Original posting from Ajax via Lever

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation.  The company employs 5, 000 specialists. 

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. 

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.

Key Responsibilities::

Team Leadership & Strategy

-

Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets.

-

Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region.

Business Development & Account Management

-

Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.

-

Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.

-

Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates.

-

Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions.

Partner Enablement & Market Presence

  • Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.

-

Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.

Qualifications & Requirements:

-

Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products).

-

Management Experience: experience with hiring, onboarding, leading, motivating, and directing a high-performing regional sales team.

-

Strong business acumen with an established network of contacts among UK distributors, installers, and integrators.

-

Understanding of UK security industry standards, distribution channels, and vertical sectors.

-

High technical competence with security products and the ability to conduct effective technical product demonstrations.

-

Excellent presentation, negotiation, and interpersonal skills.

-

Proactive, self-driven, and results-oriented with a strong hunter mentality.

-

Willingness and ability to travel up to 70–80% of the time across the UK North region as required by business needs.

Source: Ajax careers (Lever)

Similar roles

More roles at Ajax